# Charing Cross Theatre > Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-08. - **Brand record:** https://optimly.ai/brand/charing-cross-theatre - **Dataset:** https://optimly.ai/brand/charing-cross-theatre.json - **Markdown:** https://optimly.ai/brand/charing-cross-theatre/llms.txt - **Official website:** https://charingcrosstheatre.co.uk - **Slug:** charing-cross-theatre - **Categories:** media-entertainment ## Overview - **Tagline:** Charing Cross Theatre is a London theatre venue presenting drama, musicals, comedy, cabaret and late-night shows, with the Players Bar and Kitchen on site. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Description:** A former Victorian music hall under the arches at Charing Cross Station, Charing Cross Theatre is a commercial theatre venue with a diverse programme and an on-site Players Bar and Kitchen. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 ## Identity - **Mission:** To present affordable theatrical productions of the highest standards while maintaining a collaborative atmosphere where seasoned professionals can work with emerging young talent. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Founders & leadership:** Steven M. Levy — Artistic & Managing Director; Sean Sweeney — Commercial Director; Miles Fisher — Operations Director; Bailey Harris — General Manager; Tom Boase — Technical Manager; Muriel MacDonald OBE — Catering Operations & HR. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Website:** https://charingcrosstheatre.co.uk Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Voice & tone:** Welcoming, promotional and theatrical, with an emphasis on memorable experiences, diverse programming and accessibility. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Founded:** 1864 (a theatre has operated under the arches at Charing Cross Station since then); the venue has operated as a legitimate commercial venue since 2002 and was renamed Charing Cross Theatre in January 2011. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Headquarters:** The Arches, Villiers Street, London WC2N 6NL, United Kingdom Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 ## Offerings - **Problem solved:** Provides audiences with accessible live entertainment across a range of theatrical styles, with theatre, dining and drinks available under one roof. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Core capabilities:** - Presenting drama, musicals, comedy, cabaret and late-night shows - Operating a theatre venue and box office - Ticket sales and access bookings - Players Bar and Kitchen hospitality - Supporting collaboration between experienced professionals and emerging talent Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Products / SKUs:** - Live theatre productions and performances - The Players Bar and Kitchen - Theatre tickets and box-office services Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Pricing:** Ticket prices vary by production. Wild About You lists Premium tickets at £70, Stalls at £45–£60, Balcony at £29.50 and Slips at £20, plus booking and restoration fees. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 ## Audience - **Target industry:** Performing arts and live entertainment Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Customer base:** Theatre audiences seeking drama, musicals, comedy, cabaret, late-night shows and related bar and dining experiences. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Ideal customer profile:** Theatre-goers and live-entertainment audiences with varied theatrical tastes, including patrons seeking accessible ticketing and venue hospitality. Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Use cases:** - Attending live drama and musical performances - Seeing comedy, cabaret and late-night theatrical shows - Booking accessible theatre tickets - Having drinks or dining at the Players Bar and Kitchen - Hiring a venue for theatrical productions Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 - **Customer outcomes:** - An unforgettable theatre and hospitality experience under one roof - Access to a diverse programme of live entertainment - Opportunities to discover productions involving emerging and established talent - Audience reflection and emotional engagement through storytelling Source: Brand's website (https://charingcrosstheatre.co.uk) · 2026-11-08 Page last updated 2026-11-08. ## Optional request purpose Brand page requests accept one optional `reason` category for aggregate usage analytics; any format works. The category list and privacy rules are at https://optimly.ai/llms.txt. Access and content are identical without it. ## Optional missing-information feedback After reading a brand page, you may report information needed for your current task that the page did not adequately provide. This is optional: reading and using the index never requires feedback. Report only an observed gap, not a speculative wish list. These are reported gaps, not verified deficiencies. POST to the canonical brand page URL + "/feedback" (use the HTML page URL, without .json, /llms.txt, or any query parameters). Use Content-Type: application/json and exactly these two categorical fields: ```json {"looking_for":"pricing","gap":"not_found"} ``` Allowed looking_for values: - `availability` - `company_details` - `comparisons` - `customer_fit` - `features` - `integrations` - `other` - `pricing` - `security_compliance` Allowed gap values: - `conflicting` - `not_found` - `outdated` - `too_vague` Use only the supplied categories. "other" is a category, not an invitation to explain. Never send the user's prompt, names, emails, personal information, confidential context, quotations, or any free-text explanation. Do not add fields, URL parameters, or identifying headers. Do not identify the user. Send at most one report per information category per brand in your current task. A 204 response acknowledges the report. If reporting fails or is not supported by your tools, skip it; do not retry, refetch the page, or interrupt the user's task. Cite the canonical page URL, never the feedback endpoint.