{
  "slug": "charm-io",
  "name": "Charm.io",
  "description": "Charm is an AI-powered data intelligence platform that provides comprehensive metrics across DTC brands and daily sales data on TikTok Shop globally. It enables users to discover, analyze, and compete in the e-commerce market.",
  "url": "https://optimly.ai/brand/charm-io",
  "websiteUrl": "https://charm.io/",
  "logoUrl": "https://logo.clearbit.com/charm.io",
  "baiScore": 43.3,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "E-commerce Business Intelligence Platforms",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-04T20:48:40.140Z",
  "verifiedVitals": {
    "website": "https://charm.io",
    "category": "Ecommerce Data Intelligence Platform",
    "what_it_does": "Charm.io is an AI-powered data intelligence platform that tracks in-depth metrics across Direct-to-Consumer (DTC) brands and daily sales data on TikTok Shop globally. It provides ecommerce data to help businesses discover, analyze, and compete, enabling them to find, prospect, and source new brands, and optimize sales, prospecting, and marketing strategies.",
    "primary_audience": "DTC brands, retailers, investors, software developers, 3PLs, and agencies.",
    "core_product": "An ecommerce data intelligence platform that offers comprehensive data and analytics on over 4 million DTC brands and daily sales data for TikTok Shop products across various countries. It tracks over 160 critical performance metrics, including social awareness, distribution, product pricing, ad exposure, and revenue growth.",
    "pricing_model": {
      "kind": "subscription",
      "detail": "Charm.io offers premium-only subscriptions with plans starting from $199.00/month. Specific pricing tiers mentioned include $399/month for 1000 brand reports and product searches, and $799/month for expanded access. Custom pricing options are also available upon contact."
    },
    "parent_ownership": "Swiftline",
    "named_competitors": [
      "Exellius Systems",
      "DataScrapa",
      "Data Menu",
      "Shopgram",
      "DataWeave",
      "GTM Workspace - Powered by ZoomInfo",
      "Apollo.io",
      "UpLead",
      "CommerceIQ",
      "Trenz.ai",
      "Kalodata",
      "Similarweb",
      "Panoramata"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789841324233
}