{"name":"Chata generála Milana Rastislava Štefánika","domain":"chatamrs.sk","url":"https://optimly.ai/brand/chata-generála-milana-rastislava-štefánika","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Horská chata M. R. Štefánika pod Ďumbierom v Nízkych Tatrách, ktorá poskytuje ubytovanie, stravovanie a zázemie pre návštevníkov hôr.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"description","label":"Description","shape":"text","content":"Chata pod hviezdami ponúka celoročný pobyt v horách, ubytovanie, domáce jedlá, čapované pivo a služby pre turistov. Nachádza sa na hrebeni Nízkych Tatier pod Ďumbierom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Umožniť návštevníkom pobyt v horách vo všetkých ročných obdobiach a poskytnúť im ubytovanie, stravovanie a horské zázemie.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Igor Fabričius je súčasný chatár a prevádzkuje chatu od roku 1991.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://chatamrs.sk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Priateľský, pohostinný, turisticky orientovaný a dobrodružný.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"Základný kameň chaty bol položený v roku 1924; slávnostne otvorená bola 9. septembra 1928.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Hrebeň Nízkych Tatier pod Ďumbierom, Slovensko.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Poskytuje ubytovanie, stravovanie a zázemie návštevníkom, ktorí sa pohybujú v horskom prostredí Nízkych Tatier.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Celoročné ubytovanie na horskej chate\nStravovanie a domáce jedlá\nČapované pivo\nTuristické a horské zázemie\nSprchy a pohodlné postele\nSušiareň\nTerasa a krb\nPredaj suvenírov","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ubytovanie\nDomáce jedlá\nČapované pivo\nSuveníry","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Horské ubytovanie, pohostinstvo a cestovný ruch.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Turisti, návštevníci hôr, diaľkoví a hrebeňoví turisti, skialpinisti a návštevníci jaskyne Mŕtvych netopierov.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Návštevníci Nízkych Tatier hľadajúci celoročné horské ubytovanie, občerstvenie a zázemie počas turistiky, hrebeňovky, zimného horolezectva alebo skialpinizmu.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Turistika v Nízkych Tatrách\nHrebeňová turistika\nZimné horolezectvo\nSkialpinizmus\nNávšteva jaskyne Mŕtvych netopierov\nPrenocovanie a oddych na horskej trase\nVyužitie služieb horskej chaty počas všetkých ročných období","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Možnosť prenocovať v horách počas celého roka\nPrístup k domácemu jedlu a občerstveniu\nOddych a zázemie po horskej túre\nVyužitie sprchy, sušiarne, postelí, terasy a krbu\nInformácie o počasí a lavínovej situácii","source_type":"1p_website","source_label":"Brand's website","source_url":"https://chatamrs.sk","updated_at":"2026-11-07T19:10:48.897120+00:00"}]}],"last_refreshed_at":"2026-11-07T19:10:48.920760+00:00","last_changed_at":"2026-11-07T19:10:48.934770+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=eb75250b-4539-441c-a421-c2207d76b1fc"}