{"name":"Choppies Botswana","domain":"choppies.co.bw","url":"https://optimly.ai/brand/choppies-botswana","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Botswana-born supermarket retailer providing affordable groceries, fresh produce, household essentials, private-label products and financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"description","label":"Description","shape":"text","content":"Choppies began as Wayside Supermarket in Lobatse, Botswana, in 1986 and has grown into Botswana's leading supermarket retailer, with 118 stores serving families and communities nationwide.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be the preferred one-stop-shop community hub in the countries in which Choppies operates, providing value, essential products and services while supporting communities, local businesses and farmers in a socially and environmentally responsible manner.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Choppies Board of Directors takes ultimate responsibility for the Company and is supported by four Board committees.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://choppies.co.bw","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Value-focused, community-oriented, practical and proudly local.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1986","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Making quality products, everyday groceries, household essentials and essential services accessible and affordable through convenient locations and competitive prices.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Supermarket and grocery retail\nFresh produce, bakery, butchery and takeaway operations\nPrivate-label product development and retail\nValue-added financial services\nRetail promotions and specials\nStore network serving urban, semi-urban and rural communities\nOnline shopping at selected locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh produce\nBakery products\nGroceries\nButchery products\nTakeaways\nHousehold essentials\nTobacco products\nBeauty products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Competitive prices and value for money; specials and promotions are offered across Choppies stores.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and supermarket retail, with value-added financial services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families, communities and Botswana shoppers, including customers in semi-urban and rural areas.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers seeking affordable groceries, household essentials and related services from a convenient community retailer in Botswana.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Everyday grocery shopping\nPurchasing fresh produce, bakery items and meat\nBuying household and personal-care essentials\nAccessing private-label value products\nUsing financial services at Choppies\nShopping weekly and promotional specials\nOnline shopping at selected locations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to quality products at affordable prices\nValue and savings through private-label products\nConvenient access to groceries and essential services\nA better and happier shopping experience\nSupport for local communities and businesses","source_type":"1p_website","source_label":"Brand's website","source_url":"https://choppies.co.bw","updated_at":"2026-11-07T05:59:01.964102+00:00"}]}],"last_refreshed_at":"2026-11-07T05:59:01.975972+00:00","last_changed_at":"2026-11-07T05:59:01.986744+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=655d19d5-b327-4df7-8c9d-fe510bfa6926"}