# Choppies Botswana

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/choppies-botswana
- **Dataset:** https://optimly.ai/brand/choppies-botswana.json
- **Markdown:** https://optimly.ai/brand/choppies-botswana/llms.txt
- **Official website:** https://choppies.co.bw
- **Slug:** choppies-botswana
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Botswana-born supermarket retailer providing affordable groceries, fresh produce, household essentials, private-label products and financial services.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Description:** Choppies began as Wayside Supermarket in Lobatse, Botswana, in 1986 and has grown into Botswana's leading supermarket retailer, with 118 stores serving families and communities nationwide.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

## Identity

- **Mission:** To be the preferred one-stop-shop community hub in the countries in which Choppies operates, providing value, essential products and services while supporting communities, local businesses and farmers in a socially and environmentally responsible manner.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Founders & leadership:** The Choppies Board of Directors takes ultimate responsibility for the Company and is supported by four Board committees.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Website:** https://choppies.co.bw
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Voice & tone:** Value-focused, community-oriented, practical and proudly local.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Founded:** 1986
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

## Offerings

- **Problem solved:** Making quality products, everyday groceries, household essentials and essential services accessible and affordable through convenient locations and competitive prices.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Core capabilities:**
  - Supermarket and grocery retail
  - Fresh produce, bakery, butchery and takeaway operations
  - Private-label product development and retail
  - Value-added financial services
  - Retail promotions and specials
  - Store network serving urban, semi-urban and rural communities
  - Online shopping at selected locations
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Products / SKUs:**
  - Fresh produce
  - Bakery products
  - Groceries
  - Butchery products
  - Takeaways
  - Household essentials
  - Tobacco products
  - Beauty products
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Pricing:** Competitive prices and value for money; specials and promotions are offered across Choppies stores.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

## Audience

- **Target industry:** Grocery and supermarket retail, with value-added financial services.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Customer base:** Families, communities and Botswana shoppers, including customers in semi-urban and rural areas.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Ideal customer profile:** Customers seeking affordable groceries, household essentials and related services from a convenient community retailer in Botswana.
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Use cases:**
  - Everyday grocery shopping
  - Purchasing fresh produce, bakery items and meat
  - Buying household and personal-care essentials
  - Accessing private-label value products
  - Using financial services at Choppies
  - Shopping weekly and promotional specials
  - Online shopping at selected locations
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

- **Customer outcomes:**
  - Access to quality products at affordable prices
  - Value and savings through private-label products
  - Convenient access to groceries and essential services
  - A better and happier shopping experience
  - Support for local communities and businesses
Source: Brand's website (https://choppies.co.bw) · 2026-11-07

Page last updated 2026-11-07.

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