# Chorus.ai (by ZoomInfo) > Chorus.ai (now ZoomInfo Chorus) is a conversation intelligence platform that captures and analyzes customer interactions across phone, video, and email. It uses proprietary machine learning to provide sales teams with insights into deal risks, competitor mentions, and coaching opportunities. - URL: https://optimly.ai/brand/chorusai-by-zoominfo - Slug: chorusai-by-zoominfo - BAI Score: 88/100 - Archetype: Challenger - Category: Software - Last Analyzed: April 10, 2026 - Part of: ZoomInfo (https://optimly.ai/brand/zoominfo) ## Competitors - Gong (https://optimly.ai/brand/gong) ## AI-Suggested Alternatives - Crm Field Auditing (https://optimly.ai/brand/crm-field-auditing) ## Also Referenced By - Clari Wingman (https://optimly.ai/brand/clari-wingman) - Outreach (Kaia) (https://optimly.ai/brand/outreach-kaia) - Quantified.ai (https://optimly.ai/brand/quantified-ai) - Gongio (https://optimly.ai/brand/gongio) ## Buyer Intent Signals Problems: how to improve sales coaching with AI | Manual Call Shadowing: Sales managers manually listening to call recordings or attending live demos to provide feedback. | Spreadsheet-based Coaching Logs: Maintaining notes and coaching bullet points in Excel or Google Sheets. | CRM Field Auditing: Relying on CRM data entry from reps without verifying the actual conversation content. Solutions: best conversation intelligence software | sales call recording and analysis AI | ZoomInfo sales automation tools | Standard Video Conferencing Recording: Using basic recording features in Zoom, Microsoft Teams, or Google Meet without AI analytics. Comparisons: Gong vs Chorus comparison