{"name":"citizenM","domain":"citizenm.com","url":"https://optimly.ai/brand/citizenm","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Tech-forward hotels in central locations, combining compact rooms, smart design, self-service technology, and hospitality-focused living spaces.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"description","label":"Description","shape":"text","content":"citizenM is a hotel brand offering compact, cleverly designed rooms, speedy self-check-in and checkout, 24/7 food and beverages at canteenM, communal living spaces, art collections, coworking and meeting spaces, and rooftop bars in iconic cities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To create a new kind of hotel where art, human connection, comfort, and good hospitality are equally important, welcoming the mobile citizens of the world.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Founded by Rattan Chadha.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://citizenm.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, informal, welcoming, design-conscious, and conversational.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"citizenM participates in Marriott Bonvoy and is presented as one of Marriott's select-service hotel brands.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"citizenM addresses the need for stylish, comfortable, well-located hotels that make travel convenient and efficient while providing spaces for socializing, working, eating, and relaxing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Compact hotel room design with XL king beds, power showers, smart controls, and fast Wi-Fi\nTouch-screen self-check-in and checkout\n24/7 snacks and beverages through canteenM\nCommunal living, working, and dining spaces\nCreative meeting and coworking spaces through societyM\nRooftop bars through cloudM\nCurated conceptual art collections through collectionM\nMobile-enabled hotel booking, arrival, room service, and checkout through the Marriott Bonvoy app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"citizenM hotel stays\ncanteenM\nsocietyM\ncloudM\ncollectionM\nmycitizenM+ annual membership\nMarriott Bonvoy loyalty participation","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"mycitizenM+ is an annual membership that provides 15% off every citizenM stay, plus food and drink discounts and exclusive deals. No standard room rates are stated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Hospitality and travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Mobile citizens, including explorers, adventurers, dreamers, business travelers, and travelers seeking centrally located hotel stays.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Mobile, design-conscious travelers who value convenience, technology, art, central locations, compact but comfortable rooms, and flexible spaces to work, eat, socialize, or relax.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Short city stays\nBusiness travel\nWorking or coworking from hotel spaces\nMeeting and collaborating in societyM\nEating and drinking at any time through canteenM\nRelaxing and socializing in communal living spaces\nUsing rooftop bars and curated art experiences\nManaging hotel stays through a mobile app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Fast, convenient self-service check-in and checkout\nComfortable sleep in an XL king bed\nControl of room lights, blinds, temperature, and entertainment from a smart tablet\nAccess to 24/7 snacks and beverages\nSpaces to work, eat, relax, and socialize\nExposure to conceptual and curated art\nAbility to earn Marriott Bonvoy points and Elite Night Credits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://citizenm.com","updated_at":"2026-11-06T22:14:07.249135+00:00"}]}],"last_refreshed_at":"2026-11-06T22:14:07.286748+00:00","last_changed_at":"2026-11-06T22:14:07.342807+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=0ccf5793-a7ab-41cd-bcff-4770db9669c5"}