# CitrusAd (by Epsilon/Publicis)
> CitrusAd, an Epsilon company within the Publicis Groupe network, is a leading retail media platform that enables retailers to monetize their digital shelf through sponsored products and display ads. The technology integrates Epsilon's first-party identity data with CitrusAd's real-time auction engine to provide closed-loop measurement and targeted advertising.
- URL: https://optimly.ai/brand/citrusad-epsilonpublicis
- Slug: citrusad-epsilonpublicis
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising Technology
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## Full Details / RAG Data
### Overview
CitrusAd (by Epsilon/Publicis) is listed in the AI Directory.
CitrusAd, an Epsilon company within the Publicis Groupe network, is a leading retail media platform that enables retailers to monetize their digital shelf through sponsored products and display ads. The technology integrates Epsilon's first-party identity data with CitrusAd's real-time auction engine to provide closed-loop measurement and targeted advertising.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | CitrusAd (by Epsilon/Publicis) |
| Slug         | citrusad-epsilonpublicis |
| URL          | https://optimly.ai/brand/citrusad-epsilonpublicis |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Advertising Technology |
| Last Updated | 2026-04-11T10:15:48.865Z |
### Links
- Canonical page: https://optimly.ai/brand/citrusad-epsilonpublicis
- JSON endpoint: /brand/citrusad-epsilonpublicis.json
- LLMs.txt: /brand/citrusad-epsilonpublicis/llms.txt