# CitrusAd (by Epsilon/Publicis)
> CitrusAd, an Epsilon company within the Publicis Groupe network, is a leading retail media platform that enables retailers to monetize their digital shelf through sponsored products and display ads. The technology integrates Epsilon's first-party identity data with CitrusAd's real-time auction engine to provide closed-loop measurement and targeted advertising.
- URL: https://optimly.ai/brand/citrusad-epsilonpublicis
- Slug: citrusad-epsilonpublicis
- BAI Score: 88/100
- Archetype: Challenger
- Category: Advertising Technology