{
  "slug": "civicrec-civicplus",
  "name": "CivicRec (by CivicPlus)",
  "description": "CivicRec is a cloud-based recreation management software platform designed specifically for local government agencies and park districts. It facilitates online activity registration, facility reservations, point-of-sale transactions, and membership management within a unified system. Developed by CivicPlus, it aims to streamline operations and enhance the citizen experience for public recreation services.",
  "url": "https://optimly.ai/brand/civicrec-civicplus",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Government Technology (GovTech)",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "activenet-by-active-network",
      "name": "Activenet By Active Network"
    },
    {
      "slug": "myreccom",
      "name": "Myreccom"
    },
    {
      "slug": "vermont-systems-rectrac",
      "name": "Vermont Systems (RecTrac)"
    }
  ],
  "inboundCompetitors": [
    {
      "slug": "active-network-activenet",
      "name": "ActiveNet (Active Network)"
    },
    {
      "slug": "traction-rec",
      "name": "Traction Rec"
    },
    {
      "slug": "activenet-active-network",
      "name": "ActiveNet (Active Network)"
    },
    {
      "slug": "amilia-smartrec",
      "name": "Amilia (SmartRec)"
    }
  ],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "civicplus",
    "name": "CivicPlus"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T03:56:28.487+00:00",
  "verifiedVitals": {
    "website": "https://www.civicplus.com/civicrec/",
    "founded": "2017 (as CivicRec) / 1998 (CivicPlus)",
    "headquarters": "Manhattan, Kansas, USA",
    "pricing_model": "Subscription / Enterprise/Custom",
    "core_products": "Activity registration, facility reservation, membership management, point-of-sale (POS), and athletic league management.",
    "key_differentiator": "Unlike commercial fitness software, CivicRec is built specifically to handle the complex financial and reporting requirements unique to municipal government accounting.",
    "target_markets": "Local government, municipal park districts, and public recreational agencies.",
    "employee_count": "500-1,000 (CivicPlus parent)",
    "funding_stage": "Private (Owned by Insight Partners)",
    "subcategory": "Parks and Recreation Management Software"
  },
  "intentTags": {
    "problemIntents": [
      "Manual Paper & Spreadsheet Tracking: Managing facility rentals and activity registrations using paper forms, Excel spreadsheets, and physical cash/check handling.",
      "Legacy On-Premise Software: Continuing to use legacy on-premise software that lacks mobile-responsive citizen portals or modern cloud features."
    ],
    "solutionIntents": [
      "municipal parks and rec software",
      "government facility booking platform",
      "best gym management software",
      "activity registration software for cities",
      "CivicPlus recreation management reviews",
      "Generic Form Builders & Payment Processors: Using generic form builders like Google Forms or SurveyMonkey for registrations and PayPal or Square for isolated payments."
    ],
    "evaluationIntents": []
  },
  "timestamp": 1777524079396
}