{
  "slug": "cl-tile",
  "name": "Clé Tile",
  "description": "Clé Tile is a boutique provider of artisanal and artist-designed surfaces, specializing in handmade Zellige, cement, and terracotta tiles. Founded by Deborah Osburn, the brand is known for curating a 'perfectly imperfect' aesthetic and collaborating with international artists to create unique architectural materials.",
  "url": "https://optimly.ai/brand/cl-tile",
  "logoUrl": "",
  "baiScore": 68,
  "archetype": "Challenger",
  "category": "Interior Design & Home Improvement",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-05-08T05:19:49.249+00:00",
  "verifiedVitals": {
    "website": "cletile.com",
    "founded": "2012",
    "headquarters": "San Rafael, California",
    "pricing_model": "Premium (Price per square foot usually significantly higher than market average)",
    "core_products": "Zellige tile, cement tile, terracotta, hand-lithographed tile, reclaimed materials.",
    "key_differentiator": "Championing the 'perfectly imperfect' aesthetic of authentic Zellige and cement tiles through direct relationships with global artisans and contemporary artists.",
    "target_markets": "Higher-end residential, hospitality designers, architects, luxury homeowners.",
    "employee_count": "11-50",
    "funding_stage": "Privately Held",
    "subcategory": "Specialty Tile & Surface Materials"
  },
  "intentTags": null,
  "timestamp": 1778300600402
}