{"name":"Claire's","domain":"claires.com","url":"https://optimly.ai/brand/claire-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Claire's is a retail brand offering jewelry, accessories, beauty products, plush toys and ear-piercing services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"description","label":"Description","shape":"text","content":"Claire's sells jewelry, beauty products, fragrance, lip balm, faux nails and character-themed accessories online, with store locations and piercing-related services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"For every fan girl and every favorite thing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://claires.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Playful, youthful, expressive and trend-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible products and services for personal style, gifting and self-expression, including jewelry, beauty items and ear piercing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online retail\nStore locator\nEar piercing\nPiercing aftercare guidance\nJewelry and accessory retail\nBeauty product retail\nCharacter and licensed collaboration products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Jewelry and earrings\nEar cuffs and earring stacks\nFragrance\nLip balm\nFaux gel nails\nPlush character toys\nDisney Villains collection\nEar-piercing services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Featured products shown range from $12.99 to $29.99. Free shipping is advertised for a limited time.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Fashion accessories, beauty and specialty retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Fan girls and customers shopping for jewelry, beauty, accessories, gifts and piercing services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Customers seeking expressive, character-inspired jewelry, beauty products, accessories, gifts or ear piercing.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for jewelry and accessories\nBuying beauty and fragrance products\nPurchasing gifts under $10\nApplying press-on nails and lip balm\nGetting ears pierced\nFollowing piercing aftercare guidance\nShopping Disney Villains-themed products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to expressive jewelry, beauty and accessory products\nConvenient online shopping and store discovery\nA piercing experience described as safe, sterile and hypoallergenic\nGuidance for caring for a new piercing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://claires.com","updated_at":"2026-11-07T20:51:48.931798+00:00"}]}],"last_refreshed_at":"2026-11-07T20:51:48.940379+00:00","last_changed_at":"2026-11-07T20:51:48.948473+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b3e21c48-4031-49c6-8883-40f8e3f67c13"}