{
  "slug": "classpass-by-mindbody-house",
  "name": "ClassPass by Mindbody",
  "description": "ClassPass is a monthly subscription service that provides access to a global network of fitness studios, gyms, salons, and spas. Acquired by Mindbody in 2021, it utilizes a credits-based system allowing users to book diverse wellness experiences through a single platform.",
  "url": "https://optimly.ai/brand/classpass-by-mindbody-house",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Wellness & Fitness",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "gympass-wellhub",
      "name": "Wellhub (formerly Gympass)"
    },
    {
      "slug": "peerfit",
      "name": "Peerfit"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": {
    "slug": "mindbody",
    "name": "Mindbody"
  },
  "subBrands": [],
  "updatedAt": "2026-04-10T21:29:03.314+00:00",
  "verifiedVitals": {
    "website": "classpass.com",
    "founded": "2013",
    "headquarters": "New York, NY (Mindbody HQ in San Luis Obispo, CA)",
    "pricing_model": "Subscription",
    "core_products": "Monthly credits-based subscription for fitness classes, gym time, and wellness treatments (massage, nails, etc.).",
    "key_differentiator": "The largest global network of boutique fitness and wellness partners accessible via a single, unified credit currency.",
    "target_markets": "Urban professionals, fitness enthusiasts, and wellness seekers aged 22-45.",
    "employee_count": "1,000+ (as part of Mindbody)",
    "funding_stage": "Acquired (Subsidiary of Vista Equity Partners via Mindbody)",
    "subcategory": "Studio Aggregator & Booking Platform"
  },
  "timestamp": 1776028575379
}