{
  "slug": "classpass-mindbody",
  "name": "ClassPass Mindbody (Mindbody, Inc.)",
  "description": "ClassPass and Mindbody are a combined technology company that operates the world's leading wellness and fitness marketplace. Mindbody provides B2B software-as-a-service for gyms, spas, and salons, while ClassPass offers a B2C subscription-based credit system that allows consumers to book classes across thousands of disparate fitness studios.",
  "url": "https://optimly.ai/brand/classpass-mindbody",
  "logoUrl": "",
  "baiScore": 88,
  "archetype": "Challenger",
  "category": "Wellness & Fitness Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "gympass-wellhub",
      "name": "Wellhub (formerly Gympass)"
    },
    {
      "slug": "mariana-tek",
      "name": "Mariana Tek"
    },
    {
      "slug": "zen-planner",
      "name": "Zen Planner"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [
    {
      "slug": "mindbody",
      "name": "Mindbody"
    }
  ],
  "updatedAt": "2026-04-10T21:29:17.651+00:00",
  "verifiedVitals": {
    "website": "www.mindbodyonline.com / www.classpass.com",
    "founded": "2001 (Mindbody) / 2013 (ClassPass) / 2021 (Combined)",
    "headquarters": "San Luis Obispo, California, USA",
    "pricing_model": "Subscription for businesses; Credit-based subscription for consumers.",
    "core_products": "Mindbody Business Suite (SaaS), ClassPass Consumer App, Mindbody Capital (Fintech)",
    "key_differentiator": "It is the only platform that provides a full-stack business management system (Mindbody) directly integrated with the world's largest consumer discovery marketplace (ClassPass).",
    "target_markets": "Fitness studios, salons, spas, corporate wellness programs, and health-conscious consumers.",
    "employee_count": "2,000+",
    "funding_stage": "Private (Acquired/Private Equity Backed)",
    "subcategory": "B2B SaaS and Consumer Marketplace"
  },
  "timestamp": 1776028466497
}