# Clay (clay.com)
> Clay is an automated Go-To-Market (GTM) platform that enables businesses to combine AI agents, data enrichment, and intent data to automate outreach. It allows GTM teams to aggregate data from over 75+ sources to create highly personalized sales and marketing workflows.
- URL: https://optimly.ai/brand/clay
- Logo: https://logo.clearbit.com/https://www.clay.com
- Slug: clay
- BAI Score: 72/100
- Archetype: Misread
- Category: Sales & Marketing Technology
- Last Analyzed: April 9, 2026
## Competitors
- Zapier (https://optimly.ai/brand/zapier)
- ZoomInfo (https://optimly.ai/brand/zoominfo)
## AI-Suggested Alternatives
- Point Solutions Stack (https://optimly.ai/brand/point-solutions-stack)
## Buyer Intent Signals
Problems: Manual Spreadsheet Aggregation: Using Excel or Google Sheets to manually combine exports from various data providers like ZoomInfo or Apollo. | Lead Gen Agencies: Hiring lead generation agencies to manually research, verify, and sequence prospects. | Mass Generic Outreach: Continuing to send generic, non-personalized cold outreach based on stagnant CRM data.
Solutions: best platform for AI B2B data enrichment | automated outbound sales tools using AI agents | how to find B2B email addresses for free | tools to build personalized cold email at scale | Point Solutions Stack: Using individual, disconnected tools for enrichment (e.g., Clearbit) and separate tools for sequencing (e.g., Outreach).
Comparisons: Clay vs Apollo for sales teams
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## Full Details / RAG Data
### Overview
Clay (clay.com) is listed in the AI Directory.
Clay is an automated Go-To-Market (GTM) platform that enables businesses to combine AI agents, data enrichment, and intent data to automate outreach. It allows GTM teams to aggregate data from over 75+ sources to create highly personalized sales and marketing workflows.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Clay (clay.com) |
| Slug         | clay |
| URL          | https://optimly.ai/brand/clay |
| Logo         | https://logo.clearbit.com/https://www.clay.com |
| BAI Score    | 72/100 |
| Archetype    | Misread |
| Category     | Sales & Marketing Technology |
| Last Analyzed | April 9, 2026 |
| Last Updated | 2026-05-01T00:37:38.667Z |
### Verified Facts
- Founded: 2017
- Headquarters: New York, NY
### Competitors
| Name | Profile |
|------|---------|
| Zapier | https://optimly.ai/brand/zapier |
| ZoomInfo | https://optimly.ai/brand/zoominfo |
### AI-Suggested Alternatives
- Point Solutions Stack (https://optimly.ai/brand/point-solutions-stack)
### Buyer Intent Signals
#### Problems this brand solves
- Manual Spreadsheet Aggregation: Using Excel or Google Sheets to manually combine exports from various data providers like ZoomInfo or Apollo.
- Lead Gen Agencies: Hiring lead generation agencies to manually research, verify, and sequence prospects.
- Mass Generic Outreach: Continuing to send generic, non-personalized cold outreach based on stagnant CRM data.
#### Buyers search for
- best platform for AI B2B data enrichment
- automated outbound sales tools using AI agents
- how to find B2B email addresses for free
- tools to build personalized cold email at scale
- Point Solutions Stack: Using individual, disconnected tools for enrichment (e.g., Clearbit) and separate tools for sequencing (e.g., Outreach).
#### Buyers compare
- Clay vs Apollo for sales teams
### Links
- Canonical page: https://optimly.ai/brand/clay
- JSON endpoint: /brand/clay.json
- LLMs.txt: /brand/clay/llms.txt