{
  "slug": "cleanster",
  "name": "Cleanster",
  "description": "Cleanster is a mobile-first marketplace and automation platform that connects property owners, particularly short-term rental hosts, with professional cleaners. The platform provides tools for automated scheduling, checklist management, and integrated payments to streamline turnover operations for Airbnb and VRBO properties.",
  "url": "https://optimly.ai/brand/cleanster",
  "logoUrl": "",
  "baiScore": 62,
  "archetype": "Challenger",
  "category": "Real Estate Technology",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "turno-formerly-turnoverbnb",
      "name": "Turno Formerly Turnoverbnb"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-10T07:55:58.55+00:00",
  "verifiedVitals": {
    "website": "https://cleanster.com",
    "founded": "2019",
    "headquarters": "Austin, Texas, USA",
    "pricing_model": "Usage-based / Commission on bookings",
    "core_products": "Cleanster App (Pro), Automated Turnover Scheduling, Cleaning Checklists, Integrated Payments",
    "key_differentiator": "Deep integration with short-term rental calendars (Airbnb, VRBO) to automate cleaning schedules without manual intervention.",
    "target_markets": "Short-term rental hosts, property managers, professional cleaners, residential homeowners.",
    "employee_count": "Not publicly available",
    "funding_stage": "Not publicly available",
    "subcategory": "Short-Term Rental Management Software"
  },
  "intentTags": {
    "problemIntents": [
      "automated turnover cleaning software",
      "Direct Individual Hiring: Hiring individual cleaners via Facebook Groups, Nextdoor, or Craigslist.",
      "Local Cleaning Agencies: Using a local, traditional cleaning company that handles scheduling via phone and takes cash/check payments.",
      "Generic Task/Spreadsheet Tracking: Property managers using generic task management tools like Trello or spreadsheets to track cleaning status."
    ],
    "solutionIntents": [
      "cleaning app for airbnb hosts",
      "book a cleaner online app",
      "best property management cleaning integrations"
    ],
    "evaluationIntents": [
      "Cleanster vs Turno"
    ]
  },
  "timestamp": 1777471860260
}