# Clearbit HubSpot Expansion > Clearbit HubSpot Expansion is a native data intelligence solution that automatically enriches HubSpot CRM records with real-time B2B data. Following HubSpot's acquisition of Clearbit in 2023, the product has evolved from a third-party connector into a core platform feature that powers lead scoring, routing, and personalized automation. It enables businesses to de-anonymize website traffic and maintain high data hygiene within their CRM environment. - URL: https://optimly.ai/brand/clearbit-hubspot-expansion - Slug: clearbit-hubspot-expansion - BAI Score: 88/100 - Archetype: Challenger - Category: Sales & Marketing Software - Last Analyzed: April 10, 2026 - Part of: Hubspot (https://optimly.ai/brand/hubspot) ## Competitors - Apolloio Integration (https://optimly.ai/brand/apolloio-integration) - Zoominfo For Hubspot (https://optimly.ai/brand/zoominfo-for-hubspot) ## AI-Suggested Alternatives - Hubspot Insights (https://optimly.ai/brand/hubspot-insights) ## Also Referenced By - 6sense (6signal) (https://optimly.ai/brand/6sense-6signal) ## Buyer Intent Signals Problems: Manual Data Entry: Sales and marketing teams manually researching LinkedIn profiles and company websites to update HubSpot records. | Manual CSV Imports: Exporting lists from ZoomInfo or Apollo and manually importing CSV files into HubSpot. Solutions: how to enrich hubspot leads automatically | best hubspot contact enrichment tool | who did hubspot acquire for data enrichment? | identify anonymous website visitors in hubspot | cheapest b2b data provider for startups | HubSpot Insights: Using HubSpot's built-in 'Insights' feature, which provides basic company data but lacks granular person-level detail.