# Clearbit (HubSpot) Form Shortening & Reveal
> Clearbit (now a HubSpot company) is a B2B data provider that powers lead enrichment and website deanonymization. Its 'Reveal' technology identifies the companies behind anonymous IP addresses, while the 'Form Shortening' feature uses this data to automatically populate lead details, reducing the number of fields required for conversion.
- URL: https://optimly.ai/brand/clearbit-hubspot-form-shortening-reveal
- Slug: clearbit-hubspot-form-shortening-reveal
- BAI Score: 88/100
- Archetype: Incumbent
- Category: Marketing Technology (MarTech)