# Clearbit (by HubSpot)
> Clearbit is a marketing intelligence and data enrichment platform that provides real-time firmographic and technographic data. Since its acquisition by HubSpot in late 2023, it serves as the underlying data layer for HubSpot's AI and CRM tools.
- URL: https://optimly.ai/brand/clearbit-now-hubspot
- Slug: clearbit-now-hubspot
- BAI Score: 88/100
- Archetype: Incumbent
- Category: B2B SaaS