# Cleveland-Cliffs Inc. > Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. Last analyzed August 9, 2026. > Cleveland-Cliffs Inc. is a leading North American producer of flat-rolled steel and the largest producer of iron ore pellets in North America. The company is actively involved in advocating for fair trade practices and the maintenance of steel tariffs to support the domestic steel industry. They have a strong focus on sustainability and have recently partnered with Palantir to deploy an AI platform. - Business Profile: https://optimly.ai/brand/cleveland-cliffs - Publisher: Optimly (https://optimly.ai) - Dataset: Optimly AI Brand Index (https://optimly.ai/brand) - Official website: https://clevelandcliffs.com/ - Logo: https://logo.clearbit.com/clevelandcliffs.com - Slug: cleveland-cliffs - Brand Authority Index tier: Emerging - Archetype: Incumbent - Category: Basic Materials - Last Analyzed: August 9, 2026 ## Buyer Intent Signals Problems: Manual Market & Policy Analysis: Relying on human analysts and economists to manually track global steel overcapacity, unfair trade practices, and the impact of tariffs, instead of using an AI platfor | Lobbying & Trade Consulting Firms: Engaging external lobbying firms and trade consultants to advocate for steel tariffs and fair trade, and to advise on trade policies, rather than internalizing data | Maintain Status Quo Operations: Continuing with existing operational processes and decision-making frameworks without integrating AI, potentially missing opportunities for efficiency gains, cost reduc Solutions: Cleveland-Cliffs Inc. steel | Cleveland-Cliffs Palantir partnership | Cleveland-Cliffs tariffs | Generic Business Intelligence (BI) Tools: Using standard business intelligence dashboards and data warehousing solutions for reporting and basic analytics, which lack the predictive modeling, real-tim