{"name":"Club Illusion","domain":"illusion.ee","url":"https://optimly.ai/brand/club-illusion","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Club Illusion is a nightclub and live entertainment venue in Tartu, Estonia, offering dance music, concerts, DJ events and themed parties.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"description","label":"Description","shape":"text","content":"Club Illusion occupies the former Illusioon cinema and underground party venue on Raatuse Street in Tartu. It has a main room and balcony, high-quality lighting and sound, and hosts a varied program featuring DJs, bands, MCs and live electronic music across genres including pop, rock, R&B, hip-hop, house and drum & bass.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To provide a stylish, welcoming nightlife experience with quality dance music, strong sound and lighting, and a friendly atmosphere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://illusion.ee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Energetic, welcoming, informal and nightlife-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"23 February 2006","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Raatuse Street, Tartu, Estonia","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides a social nightlife and entertainment destination for people seeking quality dance music, live performances and a pleasant club atmosphere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Nightclub operations\nLive concerts and music events\nDJ performances\nThemed parties\nTwo-room venue programming\nEvent ticket sales\nEvent photography and video galleries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Nightclub nights\nLive concerts\nDJ events\nThemed parties\nPrivate and small-room event bookings\nEvent tickets","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Nightlife and live entertainment","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Club-goers, concert and dance-music fans, and people seeking a social night out in Tartu. The club states that everyone is welcome, provided they are polite and friendly.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Trend-conscious nightlife visitors who value stylish interior design, high-quality lighting and sound, varied dance music, live artists and a friendly atmosphere.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Attending DJ and dance-music nights\nSeeing Estonian and international artists perform live\nAttending concerts by bands and singers\nEnjoying themed and seasonal parties\nBooking the smaller room for occasions such as birthdays\nDiscovering event photos and videos through the venue’s galleries","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A night out in a friendly and welcoming atmosphere\nAccess to varied dance music and live entertainment\nExposure to Estonian and international DJs and artists\nA choice of music across multiple genres and venue spaces\nOpportunities to celebrate birthdays and other occasions in the venue","source_type":"1p_website","source_label":"Brand's website","source_url":"https://illusion.ee","updated_at":"2026-11-07T20:56:56.611153+00:00"}]}],"last_refreshed_at":"2026-11-07T20:56:56.623974+00:00","last_changed_at":"2026-11-07T20:56:56.635822+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bf3741b7-b061-4b0c-8979-c83182b8df79"}