{"name":"CMH Records","domain":"cmhrecords.com","url":"https://optimly.ai/brand/cmh-records","is_claimed":false,"categories":["media-entertainment"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"CMH Records is a Los Angeles-founded record label dedicated to bluegrass and roots music, with a catalog spanning classic recordings and the Pickin' On instrumental tribute series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded in 1975 by Martin Haerle and Arthur Smith, CMH Records built a roster of major bluegrass artists and maintains a catalog of classic American roots music. The label also operates the Pickin' On series, which presents instrumental bluegrass tributes to artists including The Beatles, The Grateful Dead, U2, Metallica, Nirvana and Post Malone.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To remain dedicated to presenting the finest in bluegrass and roots music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Martin Haerle founded CMH Records with Arthur Smith. After Martin Haerle's death in 1990, his son David became president and initiated the Pickin' On series.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cmhrecords.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Heritage-focused, enthusiastic and accessible, combining traditional bluegrass language with informal, energetic music marketing copy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Los Angeles, California","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Preserves and presents classic bluegrass and American roots music while introducing traditional bluegrass audiences and new listeners to reinterpretations of well-known contemporary and rock songs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Recording and releasing bluegrass and roots music\nMaintaining and curating a catalog of classic American roots music\nProducing instrumental bluegrass tribute albums through the Pickin' On series\nSelling music in MP3, CD and vinyl formats\nDistributing music through streaming and digital music platforms","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Pickin' On series\nCMH Legacy catalog\nBluegrass and roots music albums\nInstrumental bluegrass tribute albums\nMP3 downloads\nCD releases\nVinyl LP releases\nPickin' On merchandise","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are sold individually. Examples shown include MP3s from $9.99, CD and MP3 releases from $9.99, selected CD and MP3 releases at $13.98, and vinyl LPs priced from $25.00 to $35.00. The site also offers 20% off a first order through newsletter signup.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Music recording, publishing and retail, focused on bluegrass, Americana, country and roots music.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Traditional bluegrass music fans, new listeners, and customers interested in bluegrass, Americana, country and roots recordings and tribute albums.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Listeners and collectors seeking classic bluegrass and roots music, as well as bluegrass reinterpretations of popular rock and contemporary artists.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Discovering and purchasing classic bluegrass recordings\nListening to instrumental bluegrass tributes to mainstream and rock artists\nCollecting bluegrass music on vinyl and CD\nBuying digital MP3 albums\nStreaming CMH and Pickin' On releases","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a catalog of classic American roots music\nDiscovery of established bluegrass artists and recordings\nA bridge between traditional bluegrass and contemporary or rock music\nAvailability of releases across physical and digital formats","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cmhrecords.com","updated_at":"2026-11-07T05:54:31.378702+00:00"}]}],"last_refreshed_at":"2026-11-07T05:54:31.390236+00:00","last_changed_at":"2026-11-07T05:54:31.400341+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=341ee06f-080a-4fc7-b88a-b68ceb62b0a9"}