{"name":"Co-operators","domain":"cooperators.ca","url":"https://optimly.ai/brand/co-operators","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"A Canadian financial services co-operative offering personalized insurance, investment products, services and advice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"description","label":"Description","shape":"text","content":"Co-operators is a leading all-Canadian financial services co-operative providing multi-line insurance and investment products, services and personalized advice. It serves Canadians, members, clients and communities, with a focus on financial strength, security, resilience and sustainability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help ensure the financial security of Canadians and their communities, while positively impacting members, clients, employees and communities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Robert Wesseling, President and Chief Executive Officer of The Co-operators Group Limited.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://cooperators.ca","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, accessible, community-minded, knowledgeable, supportive and future-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1945, in Regina, Saskatchewan","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"A Canadian financial services co-operative; the website refers to The Co-operators Group Limited.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps Canadians protect their homes, vehicles, families, businesses and finances, grow wealth, plan for the future and recover from unexpected events.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personalized insurance advice and solutions\nInvestment planning and wealth-building advice\nHome, auto, recreational vehicle, life and travel insurance\nOnline insurance and investment account services\nClaims support\nFinancial representative and client support services\nSustainability-focused insurance and investment solutions\nCommunity partnerships and social impact initiatives","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Home insurance\nAuto insurance\nRecreational vehicle insurance\nLife insurance\nTravel insurance\nInvestments\nInsurance and investment solutions with sustainability features","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, insurance and investments","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Canadians, including personal insurance and investment clients, members, employees and communities across Canada.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Canadians seeking personalized insurance coverage, investment planning, financial advice and support for building financial strength and security.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Protecting a home and belongings\nInsuring cars, motorcycles, ATVs, trailers and other recreational vehicles\nProtecting a family’s financial future with life insurance\nCovering unexpected travel costs\nGrowing wealth and achieving financial goals\nReceiving personalized insurance and investment advice\nManaging insurance and investments online\nSubmitting and managing claims","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Greater confidence in having insurance coverage and an investment plan suited to individual needs\nProtection from unexpected losses and travel costs\nFinancial security for individuals and families\nProgress toward wealth-building and financial goals\nSupport getting back on track after a claim\nAccess to personalized, judgment-free and community-based advice","source_type":"1p_website","source_label":"Brand's website","source_url":"https://cooperators.ca","updated_at":"2026-11-07T06:43:22.934772+00:00"}]}],"last_refreshed_at":"2026-11-07T06:43:23.880839+00:00","last_changed_at":"2026-11-07T06:43:24.014013+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=d94ca070-9eb3-43ea-bcc3-c88b93629047"}