{
  "slug": "coachella-valley-music-and-arts-festival",
  "name": "coachella-valley-music-and-arts-festival",
  "description": "An annual multi-weekend music and arts festival held in the Coachella Valley, featuring a diverse lineup of musical artists across various genres, large-scale art installations, and offering camping and hotel packages.",
  "url": "https://optimly.ai/brand/coachella-valley-music-and-arts-festival",
  "websiteUrl": "https://coachella.com/",
  "logoUrl": "https://logo.clearbit.com/coachella.com",
  "baiScore": 57.5,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Music Festivals",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-13T14:28:22.919Z",
  "verifiedVitals": {
    "website": "https://coachella.com",
    "category": "Music and Arts Festival",
    "what_it_does": "Organizes and hosts an annual music and arts festival.",
    "primary_audience": "Music and art enthusiasts, festival-goers.",
    "core_product": "Festival passes, hotel packages, and camping accommodations for the Coachella Valley Music and Arts Festival.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "Passes, hotel packages, and camping are purchased for a one-time fee, with options for advance sales and payment plans."
    },
    "parent_ownership": "AEG Presents"
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790554587213
}