{"name":"Coles Supermarkets","domain":"coles.com.au","url":"https://optimly.ai/brand/coles-supermarkets","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Australian supermarket retailer offering groceries, household products and online shopping services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"description","label":"Description","shape":"text","content":"Coles is an Australian supermarket retailer dedicated to delivering quality, value and service to Australian families and communities. It sells groceries and a broad range of household, health, beauty, baby, pet and home products in stores and online.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To help Australians eat and live better every day by providing great-value, top-quality products and services, while supporting customers, suppliers, communities and a more sustainable future.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://coles.com.au","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Friendly, accessible, value-focused, family-oriented and community-minded.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1914","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps Australian households conveniently access everyday groceries and household essentials, with quality products, value offers, shopping tools, delivery and collection options.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"In-store supermarket retail\nOnline grocery shopping\nHome delivery\nClick & Collect and direct-to-boot collection\nColes mobile app with shopping lists, catalogue browsing, aisle search and barcode scanning\nFlybuys rewards, personalised offers and points redemption\nFresh food sourcing and quality management\nRecipes, cooking inspiration and food-waste reduction guidance","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh fruit and vegetables\nMeat and seafood\nDairy, eggs and refrigerated products\nBakery and deli products\nPantry groceries\nHealth and dietary products\nInternational foods\nSnacks, confectionery and drinks","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Offers everyday pricing, specials, promotions, discounts and Flybuys rewards. The site advertises free first-order delivery when spending $100 with the specified offer code, free delivery on orders over $250, and Coles Plus $0 delivery fees on eligible orders of $75 or more; exclusions and terms apply.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery and supermarket retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Australian shoppers, families and communities, including in-store and online grocery customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Australian households and grocery shoppers seeking quality, value and convenient access to groceries and household essentials through stores, delivery or Click & Collect.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Weekly grocery shopping\nOnline grocery ordering for home delivery\nOrdering groceries for Click & Collect or direct-to-boot collection\nPlanning in-store shops with shopping lists and aisle search\nFinding weekly specials and value offers\nEarning and redeeming Flybuys points\nBuying fresh produce, meat, bakery and deli products\nPurchasing household, health, beauty, baby, pet and home products","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to groceries and household essentials\nMore ways to save through everyday prices, specials, personalised offers and rewards\nTime savings through online ordering, delivery, Click & Collect and app features\nImproved shopping planning through lists, catalogue browsing, unit-price sorting and aisle search\nAccess to fresh, quality and responsibly sourced products\nSupport for more sustainable shopping and reduced food waste","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coles.com.au","updated_at":"2026-11-07T05:14:55.617028+00:00"}]}],"last_refreshed_at":"2026-11-07T05:14:55.625127+00:00","last_changed_at":"2026-11-07T05:14:55.631863+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=472f2c7b-2962-44d0-b495-f6942e36e59d"}