{"name":"Color Line","domain":"colorline.no","url":"https://optimly.ai/brand/color-line","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Color Line is a Norwegian cruise and transport ferry company offering passenger and vehicle travel between Norway, Sweden, Denmark and Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"description","label":"Description","shape":"text","content":"Color Line AS describes itself as Norway's largest and one of Europe's leading cruise and transport shipping companies. It operates ferry routes, cruises, onboard shopping and entertainment, and travel packages to destinations in Denmark, Sweden and Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To become Europe's best shipping company within sustainable cruise and transport.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://colorline.no","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, welcoming and travel-inspiring, with an emphasis on comfort, family experiences, destinations and onboard enjoyment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides convenient passenger and vehicle transport between Norway and destinations in Sweden, Denmark and Germany, combined with cruises, accommodation packages and travel experiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Passenger and vehicle ferry transport\nCruise travel\nTravel and hotel packages\nRoute and sailing-time information\nOnboard dining, entertainment, spa and shopping\nTax-free shopping onboard\nDestination inspiration and travel tips\nColor Club membership benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Ferry routes between Sandefjord and Strömstad\nFerry routes between Oslo and Kiel\nFerry routes between Larvik and Hirtshals\nFerry routes between Kristiansand and Hirtshals\nTwo-day Oslo–Kiel cruises\nVehicle packages to Denmark and Germany\nCity-break and hotel packages in Denmark\nOnboard tax-free shopping","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Prices vary by route and package. The site displays fares from 0 NOK for selected vehicle packages, from 435 NOK per person for a Denmark vehicle package, from 948 NOK per person for a two-day Oslo–Kiel cruise, and from 1,010 NOK per person for a Denmark city break. Color Club members may receive discounted prices and 10% off most products in the TREND magazine.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Cruise, ferry transportation, tourism and travel.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, including individuals, couples, families, friends and travelers taking cars on leisure trips.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Travelers seeking ferry transportation, cruises, car holidays, short breaks or destination packages between Norway, Sweden, Denmark and Germany.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Traveling by car to Denmark or Germany\nTaking a ferry between Norway and Sweden\nTaking a two-day cruise between Oslo and Kiel\nBooking ferry travel with hotel accommodation\nPlanning city breaks in Denmark or Germany\nShopping tax-free onboard\nBooking travel using a gift card or offer code\nFinding sailing times and route information","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient transport between Norway and nearby European destinations\nA comfortable start to a European driving holiday\nCombined booking of ferry travel and accommodation\nOnboard access to dining, entertainment, spa facilities and shopping\nTravel savings through promotional fares and Color Club benefits\nTravel inspiration and practical information for destination planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colorline.no","updated_at":"2026-11-06T17:33:32.283157+00:00"}]}],"last_refreshed_at":"2026-11-06T17:33:32.294545+00:00","last_changed_at":"2026-11-06T17:33:32.305830+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=4326bd71-c5be-44f9-8a86-39177b0a102d"}