# Color Of Change
> Color Of Change is the nation's largest online racial justice organization, founded in 2005. Its mission is to create a more human, less hostile world for Black people in America by moving decision-makers in corporations and government to eliminate policies that hold Black people back and adopt solutions that move everyone forward.
- URL: https://optimly.ai/brand/color-of-change
- Logo: https://logo.clearbit.com/https://colorofchange.org/
- Slug: color-of-change
- BAI Score: 47/100
- Archetype: Challenger
- Category: Non-profit Organization
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Traditional Grassroots Organizing: Community-led initiatives involving local meetings, protests, and direct lobbying efforts without a large-scale online platform. | Civil Rights Law Firms/Consultancies: Hiring specialized legal teams or advocacy consultants to pursue litigation, policy analysis, and lobbying on behalf of affected communities. | Inaction/Status Quo: Allowing existing policies and systemic injustices to persist without organized opposition or advocacy, leading to continued negative impacts on Black communities.
Solutions: Color Of Change mission | Racial justice advocacy groups online | Donate to Color Of Change | Color Of Change campaigns | Organizations fighting for Black rights | General Petition Platforms & Social Media Tools: Utilizing public petition websites (e.g., Change.org) and general social media for organizing and awareness, lacking the dedicated focus and integrated
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## Full Details / RAG Data
### Overview
Color Of Change is listed in the AI Directory.
Color Of Change is the nation's largest online racial justice organization, founded in 2005. Its mission is to create a more human, less hostile world for Black people in America by moving decision-makers in corporations and government to eliminate policies that hold Black people back and adopt solutions that move everyone forward.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Color Of Change |
| Slug         | color-of-change |
| URL          | https://optimly.ai/brand/color-of-change |
| Logo         | https://logo.clearbit.com/https://colorofchange.org/ |
| BAI Score    | 47/100 |
| Archetype    | Challenger |
| Category     | Non-profit Organization |
| Last Analyzed | July 19, 2026 |
| Last Updated | 2026-07-24T11:36:54.873Z |
### Verified Facts
- Founded: 2005
### Buyer Intent Signals
#### Problems this brand solves
- Traditional Grassroots Organizing: Community-led initiatives involving local meetings, protests, and direct lobbying efforts without a large-scale online platform.
- Civil Rights Law Firms/Consultancies: Hiring specialized legal teams or advocacy consultants to pursue litigation, policy analysis, and lobbying on behalf of affected communities.
- Inaction/Status Quo: Allowing existing policies and systemic injustices to persist without organized opposition or advocacy, leading to continued negative impacts on Black communities.
#### Buyers search for
- Color Of Change mission
- Racial justice advocacy groups online
- Donate to Color Of Change
- Color Of Change campaigns
- Organizations fighting for Black rights
- General Petition Platforms & Social Media Tools: Utilizing public petition websites (e.g., Change.org) and general social media for organizing and awareness, lacking the dedicated focus and integrated
### Links
- Canonical page: https://optimly.ai/brand/color-of-change
- JSON endpoint: /brand/color-of-change.json
- LLMs.txt: /brand/color-of-change/llms.txt