# Color Of Change
> Color Of Change is the nation's largest online racial justice organization, founded in 2005. Its mission is to create a more human, less hostile world for Black people in America by moving decision-makers in corporations and government to eliminate policies that hold Black people back and adopt solutions that move everyone forward.
- URL: https://optimly.ai/brand/color-of-change
- Logo: https://logo.clearbit.com/https://colorofchange.org/
- Slug: color-of-change
- BAI Score: 47/100
- Archetype: Challenger
- Category: Non-profit Organization
- Last Analyzed: July 19, 2026
## Buyer Intent Signals
Problems: Traditional Grassroots Organizing: Community-led initiatives involving local meetings, protests, and direct lobbying efforts without a large-scale online platform. | Civil Rights Law Firms/Consultancies: Hiring specialized legal teams or advocacy consultants to pursue litigation, policy analysis, and lobbying on behalf of affected communities. | Inaction/Status Quo: Allowing existing policies and systemic injustices to persist without organized opposition or advocacy, leading to continued negative impacts on Black communities.
Solutions: Color Of Change mission | Racial justice advocacy groups online | Donate to Color Of Change | Color Of Change campaigns | Organizations fighting for Black rights | General Petition Platforms & Social Media Tools: Utilizing public petition websites (e.g., Change.org) and general social media for organizing and awareness, lacking the dedicated focus and integrated