{"name":"Colruyt Group","domain":"colruytgroup.com","url":"https://optimly.ai/brand/colruyt-group","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Colruyt Group is a Belgian family-owned retail group active in food retail, preventive health, webshops, services and B2B foodservice.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"description","label":"Description","shape":"text","content":"Founded from a wholesale business started in 1928, Colruyt Group has grown over three generations into a listed Belgian retail group with more than 40 retail formats, webshops and services, and more than 30,000 colleagues. It operates in three countries and combines food retail with ambitions in preventive health.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To make a positive difference in the world and contribute positively to society through values-driven retail, sustainable entrepreneurship, more conscious consumption and responsible employment.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Jef Colruyt is Chairman of the Board of Directors. Stefan Goethaert succeeded Jef Colruyt as CEO in 2023.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://colruytgroup.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Values-driven, practical, people-oriented, sustainability-focused and focused on simplicity and efficiency.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1928","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Belgian family business; listed retail group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Colruyt Group helps consumers and professional customers access food, retail products, services and preventive-health offerings through accessible, efficient and increasingly conscious retail formats. It also supports more informed consumption through initiatives such as the Green-score.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Food retail across more than 40 retail formats\nWebshops and consumer services\nB2B foodservice for hospitality, healthcare, schools and companies\nPreventive health activities\nOwn food production and private-label product development\nLogistics, IT, engineering, real estate and technical support for retail operations\nSustainable entrepreneurship and conscious-consumption initiatives\nRetail innovation using data, automation, robotics and other smart solutions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Retail formats and stores\nWebshops\nFood products and private-label products\nB2B foodservice through Solucious\nPreventive-health services including pharmacy and fitness activities\nCustomer platform through the Xtra card and app\nGreen-score product environmental-impact information\nWorkshops and training through Colruyt Group Academy","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"The group has roots in discount retail and emphasizes accessible offers, efficiency and a lowest-price strategy in its retail activities.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail, food retail, foodservice and preventive health.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers, professional customers including hospitality businesses, healthcare institutions, schools and companies, independent retailers, and retail customers across Belgium and other operating countries.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking accessible food retail, webshops, services and more conscious purchasing options, as well as professional foodservice customers and independent retailers seeking purchasing, logistics and marketing support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying food and grocery products through retail stores and webshops\nOrdering foodservice products for hospitality, healthcare, schools and companies\nAccessing preventive-health services such as pharmacy and fitness\nUsing the Xtra card and app to access assortments and promotions\nMaking more environmentally conscious product choices using the Green-score\nReceiving purchasing, logistics and marketing support as an independent retailer\nUsing Colruyt Group Academy workshops for food, environmental, professional and wellbeing learning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Simpler access to retail products, assortments and promotions\nAccessible and efficient shopping experiences\nMore informed and conscious consumption choices\nAccess to preventive-health offerings\nReliable foodservice supply for professional customers\nOperational support for independent retailers\nConsistent quality from the group's own food production","source_type":"1p_website","source_label":"Brand's website","source_url":"https://colruytgroup.com","updated_at":"2026-11-08T02:00:17.579364+00:00"}]}],"last_refreshed_at":"2026-11-08T02:00:17.589769+00:00","last_changed_at":"2026-11-08T02:00:17.600150+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=83206d7d-4dcc-4a19-9072-015e0c58cb5b"}