{
  "slug": "columbia-sportswear-company",
  "name": "Columbia Sportswear Company",
  "description": "Columbia Sportswear Company is a global leader in the design, sourcing, marketing, and distribution of outdoor, active, and everyday apparel, footwear, accessories, and equipment. Founded in 1938 and based in Portland, Oregon, it is recognized for developing innovative technical gear that keeps people warm, dry, cool, and protected.",
  "url": "https://optimly.ai/brand/columbia-sportswear-company",
  "logoUrl": "",
  "baiScore": 92,
  "archetype": "Challenger",
  "category": "Outdoor & Sporting Goods",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "timestamp": 1775906637572
}