{
  "slug": "commonwealth-bank-of-australia-cba",
  "name": "commonwealth-bank-of-australia-cba",
  "description": "Commonwealth Bank of Australia (CommBank) is a leading Australian financial institution offering a comprehensive range of personal and business banking products and services, including bank accounts, credit cards, home loans, personal loans, insurance, investing, superannuation, and international financial solutions, alongside digital money management tools.",
  "url": "https://optimly.ai/brand/commonwealth-bank-of-australia-cba",
  "websiteUrl": "https://commbank.com.au/",
  "logoUrl": "https://logo.clearbit.com/commbank.com.au",
  "baiScore": 55.8,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Retail & Commercial Banks",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T16:10:29.837Z",
  "verifiedVitals": {
    "website": "https://commbank.com.au",
    "category": "Financial Services",
    "what_it_does": "Commonwealth Bank of Australia (CommBank) provides a comprehensive range of financial services including banking, savings accounts, credit cards, personal and car loans, home loans, insurance, investing, superannuation, and international services such as travel products, overseas payments, and foreign exchange. It also offers business banking services, including accounts, cards, EFTPOS, eCommerce, and business loans.",
    "primary_audience": "CommBank serves both individuals and businesses, offering tailored products and services for personal banking needs as well as solutions for small and large businesses.",
    "core_product": "Banking services, including accounts, loans, and cards.",
    "pricing_model": {
      "kind": "transactional",
      "detail": "The pricing model involves fees and charges for various services, and interest rates apply to loans and savings products."
    },
    "parent_ownership": "Commonwealth Bank of Australia is a publicly traded company listed on the Australian Securities Exchange (ASX). It was fully privatized between 1991 and 1996 after being established by the Australian government in 1911.",
    "named_competitors": [
      "National Australia Bank (NAB)",
      "Westpac",
      "Australia and New Zealand Banking Group (ANZ)",
      "Citibank",
      "Deutsche Bank",
      "HSBC",
      "Macquarie Bank",
      "ING",
      "Bendigo Bank",
      "Bank of Queensland",
      "Suncorp Bank"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1790293965523
}