{"name":"Community First Credit Union","domain":"communityfirstcu.org","url":"https://optimly.ai/brand/community-first-credit-union","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Community First Credit Union is a member-owned financial cooperative providing personal and business banking, lending, credit cards, investments and financial wellness services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"description","label":"Description","shape":"text","content":"A Wisconsin-based credit union serving member-owners through branches, digital services and nationwide ATM access. Community First offers deposit accounts, loans, mortgages, home equity products, credit cards, financial wellness resources, investments and business banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To improve members' lives and strengthen the communities they call home through exceptional financial services, financial well-being support and the cooperative principle of people helping people.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"Cathie (Catherine) Tierney, President and CEO; Sara Micheletti, Board Chair. The credit union is overseen by a volunteer Board of Directors.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://communityfirstcu.org","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"People-first, community-focused, cooperative, supportive and trustworthy.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1975 as Appleton Community Credit Union; roots trace to 1953, and the organization became Community First in 1983.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Appleton, Wisconsin","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Member-owned financial cooperative; members are referred to as member-owners.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Helps individuals, families and businesses manage money, save, borrow, buy homes and vehicles, consolidate debt, plan for retirement and improve long-term financial well-being.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personal banking and deposit accounts\nBusiness banking\nAuto, motorcycle, boat, RV and powersports lending\nPersonal loans and lines of credit\nMortgage and home equity lending\nCredit cards\nCertificates, money markets and IRA accounts\nInvestments and retirement planning","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Checking accounts\nSavings and money market accounts\nCertificates of Deposit and IRA certificates\nIRA accounts\nAuto and motorcycle loans\nBoats, RV and powersports loans\nHomeowners Xpress personal loans\nPersonal signature loans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Rates vary by product, credit score, account relationship and term. Scraped rate information includes Great Rate credit cards as low as 8.99% APR, personal auto loans as low as 4.25% APR, home equity loans as low as 5.362% APR, and selected certificates at 5.05% APY. Rates are subject to change and loans are subject to credit approval.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Financial services, specifically consumer and business banking through a credit union.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Member-owners including individuals, families and local businesses, primarily in northeastern Wisconsin communities served by Community First branches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Individuals, families and businesses in northeastern Wisconsin seeking a member-owned alternative for everyday banking, savings, lending, mortgages, credit cards, investments and financial guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Opening and managing checking and savings accounts\nSaving through certificates, money markets and IRAs\nFinancing a vehicle, boat, RV or powersports purchase\nBorrowing for home improvements, debt consolidation or additional financial flexibility\nBuying or refinancing a home\nUsing credit cards and balance transfer options\nBuilding or repairing credit\nManaging business finances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Improved financial well-being and confidence\nLower or more manageable borrowing costs through competitive rates\nFunding for homes, vehicles, education and other goals\nGreater access to savings, investment and retirement planning tools\nMore convenient banking through branches, digital services and fee-free ATM access\nSupport for local businesses and communities\nTemporary financial relief during hardship","source_type":"1p_website","source_label":"Brand's website","source_url":"https://communityfirstcu.org","updated_at":"2026-11-07T20:10:28.300426+00:00"}]}],"last_refreshed_at":"2026-11-07T20:10:28.333933+00:00","last_changed_at":"2026-11-07T20:10:28.352825+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=341d4087-6817-489d-b854-20520dde0554"}