{"name":"Companhia Portuguesa de Hipermercados","domain":"auchan.pt","url":"https://optimly.ai/brand/companhia-portuguesa-de-hipermercados","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Auchan Portugal is a retail and online shopping platform offering groceries, fresh products, household goods, electronics, technology and other consumer products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"description","label":"Description","shape":"text","content":"The Auchan.pt website provides product browsing, promotional campaigns, online purchasing, Clube Auchan benefits and selected ordering and collection services, including fresh fish ordered via WhatsApp and collected at a store.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"}]},{"header":"Identity","sections":[{"key":"website","label":"Website","shape":"text","content":"https://auchan.pt","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Promotional, practical and consumer-oriented.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers with access to a broad range of grocery, fresh food, household and general merchandise products through Auchan stores and online shopping.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Online product retail through Auchan.pt\nPhysical-store shopping and collection services\nPromotional campaigns, discounts and coupons\nClube Auchan loyalty benefits and saldo\nFresh fish ordering via WhatsApp and telephone\nFresh fish collection at the nearest store fish counter\nProduct information lookup for detergent composition","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Fresh food and groceries\nFood and pantry products\nBaby products\nBeauty and hygiene products\nHealth and wellness products\nHousehold and garden products\nHome heating products\nAppliances","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products are listed with prices in euros, including promotional prices, discounts against recommended retail prices and per-kilogram pricing for fresh products.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery, hypermarket and consumer retail","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and households shopping in Auchan stores or online, including Clube Auchan members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking groceries, fresh food, household goods, appliances, technology and other general merchandise through stores or online ordering.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and pantry products\nShopping for fresh food and seafood\nOrdering fresh fish via WhatsApp for store collection\nShopping for appliances, electronics and technology\nBuying toys, baby products, beauty, health, pet and household products\nUsing Auchan promotions, coupons and Clube Auchan benefits\nOrdering products online for home delivery or Drive collection\nPurchasing fuel at Auchan petrol stations","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to a broad assortment of grocery and general merchandise products\nSavings through promotions, discounts, coupons and loyalty saldo\nConvenient online ordering through Auchan.pt\nFresh fish prepared to order and collected at a store fish counter\nAccess to product composition information for detergents","source_type":"1p_website","source_label":"Brand's website","source_url":"https://auchan.pt","updated_at":"2026-11-07T20:00:01.926683+00:00"}]}],"last_refreshed_at":"2026-11-07T20:00:01.949336+00:00","last_changed_at":"2026-11-07T20:00:01.960931+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=189e73c4-493f-41fa-8d22-870e2beaade6"}