# Companhia Portuguesa de Hipermercados

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/companhia-portuguesa-de-hipermercados
- **Dataset:** https://optimly.ai/brand/companhia-portuguesa-de-hipermercados.json
- **Markdown:** https://optimly.ai/brand/companhia-portuguesa-de-hipermercados/llms.txt
- **Official website:** https://auchan.pt
- **Slug:** companhia-portuguesa-de-hipermercados
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Auchan Portugal is a retail and online shopping platform offering groceries, fresh products, household goods, electronics, technology and other consumer products.
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Description:** The Auchan.pt website provides product browsing, promotional campaigns, online purchasing, Clube Auchan benefits and selected ordering and collection services, including fresh fish ordered via WhatsApp and collected at a store.
Source: Brand's website (https://auchan.pt) · 2026-11-07

## Identity

- **Website:** https://auchan.pt
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Voice & tone:** Promotional, practical and consumer-oriented.
Source: Brand's website (https://auchan.pt) · 2026-11-07

## Offerings

- **Problem solved:** Provides consumers with access to a broad range of grocery, fresh food, household and general merchandise products through Auchan stores and online shopping.
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Core capabilities:**
  - Online product retail through Auchan.pt
  - Physical-store shopping and collection services
  - Promotional campaigns, discounts and coupons
  - Clube Auchan loyalty benefits and saldo
  - Fresh fish ordering via WhatsApp and telephone
  - Fresh fish collection at the nearest store fish counter
  - Product information lookup for detergent composition
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Products / SKUs:**
  - Fresh food and groceries
  - Food and pantry products
  - Baby products
  - Beauty and hygiene products
  - Health and wellness products
  - Household and garden products
  - Home heating products
  - Appliances
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Pricing:** Products are listed with prices in euros, including promotional prices, discounts against recommended retail prices and per-kilogram pricing for fresh products.
Source: Brand's website (https://auchan.pt) · 2026-11-07

## Audience

- **Target industry:** Grocery, hypermarket and consumer retail
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Customer base:** Consumers and households shopping in Auchan stores or online, including Clube Auchan members.
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Ideal customer profile:** Consumers seeking groceries, fresh food, household goods, appliances, technology and other general merchandise through stores or online ordering.
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Use cases:**
  - Buying groceries and pantry products
  - Shopping for fresh food and seafood
  - Ordering fresh fish via WhatsApp for store collection
  - Shopping for appliances, electronics and technology
  - Buying toys, baby products, beauty, health, pet and household products
  - Using Auchan promotions, coupons and Clube Auchan benefits
  - Ordering products online for home delivery or Drive collection
  - Purchasing fuel at Auchan petrol stations
Source: Brand's website (https://auchan.pt) · 2026-11-07

- **Customer outcomes:**
  - Access to a broad assortment of grocery and general merchandise products
  - Savings through promotions, discounts, coupons and loyalty saldo
  - Convenient online ordering through Auchan.pt
  - Fresh fish prepared to order and collected at a store fish counter
  - Access to product composition information for detergents
Source: Brand's website (https://auchan.pt) · 2026-11-07

Page last updated 2026-11-07.

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