# Contentwise (by Jasper)吹 > Contentwise is a marketing intelligence and content performance tool developed by Jasper. It is designed to help enterprise marketing teams audit existing content, identify performance gaps, and use data-driven insights to optimize content for better business outcomes. - URL: https://optimly.ai/brand/contentwise-by-jasper - Slug: contentwise-by-jasper - BAI Score: 62/100 - Archetype: Challenger - Category: Artificial Intelligence / Marketing Technology - Last Analyzed: April 10, 2026 - Part of: Jasper (https://optimly.ai/brand/jasper) ## Competitors - Clearscope (https://optimly.ai/brand/clearscope) - MarketMuse (https://optimly.ai/brand/marketmuse) - Surfer SEO (https://optimly.ai/brand/surfer-seo) ## Buyer Intent Signals Problems: Manual Copywriting/Editing: Marketing teams manually rewriting or adapting content for different platforms using word processors. | Content Marketing Agencies: Hiring external freelancers or agencies to handle content strategy and multi-channel adaptation. | Status Quo / Content Decay: Leaving content in its original form and failing to optimize for performance or platform-specific nuances. Solutions: Jasper AI for business content | Contentwise AI content audit tool | AI content intelligence platforms | best AI for enterprise marketing teams吹 | how to audit content performance with Contentwise吹 | Standard SEO Tools (Ahrefs/Semrush): Using standard SEO tools to identify keywords and manually updating existing blog posts.