# ConvertKit (Kit)
> ConvertKit (currently rebranding to Kit) is an email marketing service provider designed for professional creators, including authors, YouTubers, and podcasters. The platform provides tools for audience growth through landing pages and sign-up forms, as well as complex marketing automation and digital commerce capabilities. Founded by Nathan Barry, it operates as a remote-first company focusing on the creator economy.
- URL: https://optimly.ai/brand/convertkit-kit
- Slug: convertkit-kit
- BAI Score: 76/100
- Archetype: Challenger
- Category: Marketing Software