{"name":"Coop Danmark A/S","domain":"coop.dk","url":"https://optimly.ai/brand/coop-danmark-a-s","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Coop Danmark A/S is a Danish grocery retailer operating SuperBrugsen, Kvickly, 365discount and Brugsen.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"description","label":"Description","shape":"text","content":"Coop Danmark A/S is one of Denmark's leading grocery providers. It operates approximately 900 stores across Denmark through the SuperBrugsen, Kvickly, 365discount and Brugsen chains, offers grocery products and private-label brands, and provides a member benefits program.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"Quality, responsibility and community are central narratives in Coop's work.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://info.coop.dk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, responsible and customer-focused.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1866","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Albertslund, Denmark","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by its approximately 2 million members and the member-owned energy company OK.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides consumers across Denmark with access to groceries, private-label products, store information, weekly offers and member benefits.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Operating grocery retail chains across Denmark\nSelling groceries, household products and private-label brands\nProviding member bonuses and partner benefits\nPublishing weekly store newspapers and offers\nProviding customer service for stores, products and memberships\nOperating a nationwide store network","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Groceries and household products\nCoop private-label products\nÄnglamark products\nCoop products\nIrma products\nCoop membership and member benefits","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Coop membership costs a one-time fee of DKK 200. Product prices vary by item, store and promotion.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Grocery retail and consumer goods","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Consumers and grocery shoppers across Denmark, including Coop's approximately 2 million members.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Danish consumers and households looking for grocery shopping, private-label products, local stores, member bonuses and promotional offers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Shopping for groceries and household products\nFinding nearby Coop stores\nBrowsing weekly offers and store newspapers\nUsing Coop membership benefits and bonuses\nGetting customer support for products, stores or membership\nFinding recipes and meal-planning inspiration through Coop Madskole","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Access to more than 900 grocery stores across Denmark\nMember bonuses on selected purchases and partner services\nAccess to grocery offers and promotions\nAccess to private-label and organic products\nCustomer support for shopping, products and membership questions","source_type":"1p_website","source_label":"Brand's website","source_url":"https://info.coop.dk","updated_at":"2026-11-07T07:06:44.710397+00:00"}]}],"last_refreshed_at":"2026-11-07T07:06:44.726239+00:00","last_changed_at":"2026-11-07T07:06:44.741890+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=bf317f46-6ab4-4e57-aa5c-b941ebce08ae"}