# Coop Danmark A/S

> Publicly sourced profile assembled by Optimly, in the Brand Index. Last refreshed 2026-11-07.

- **Brand record:** https://optimly.ai/brand/coop-danmark-a-s
- **Dataset:** https://optimly.ai/brand/coop-danmark-a-s.json
- **Markdown:** https://optimly.ai/brand/coop-danmark-a-s/llms.txt
- **Official website:** https://info.coop.dk
- **Slug:** coop-danmark-a-s
- **Categories:** retail-ecommerce

## Overview

- **Tagline:** Coop Danmark A/S is a Danish grocery retailer operating SuperBrugsen, Kvickly, 365discount and Brugsen.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Description:** Coop Danmark A/S is one of Denmark's leading grocery providers. It operates approximately 900 stores across Denmark through the SuperBrugsen, Kvickly, 365discount and Brugsen chains, offers grocery products and private-label brands, and provides a member benefits program.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

## Identity

- **Mission:** Quality, responsibility and community are central narratives in Coop's work.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Website:** https://info.coop.dk
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Voice & tone:** Community-oriented, responsible and customer-focused.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Founded:** 1866
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Headquarters:** Albertslund, Denmark
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Parent ownership:** Owned by its approximately 2 million members and the member-owned energy company OK.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

## Offerings

- **Problem solved:** Provides consumers across Denmark with access to groceries, private-label products, store information, weekly offers and member benefits.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Core capabilities:**
  - Operating grocery retail chains across Denmark
  - Selling groceries, household products and private-label brands
  - Providing member bonuses and partner benefits
  - Publishing weekly store newspapers and offers
  - Providing customer service for stores, products and memberships
  - Operating a nationwide store network
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Products / SKUs:**
  - Groceries and household products
  - Coop private-label products
  - Änglamark products
  - Coop products
  - Irma products
  - Coop membership and member benefits
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Pricing:** Coop membership costs a one-time fee of DKK 200. Product prices vary by item, store and promotion.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

## Audience

- **Target industry:** Grocery retail and consumer goods
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Customer base:** Consumers and grocery shoppers across Denmark, including Coop's approximately 2 million members.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Ideal customer profile:** Danish consumers and households looking for grocery shopping, private-label products, local stores, member bonuses and promotional offers.
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Use cases:**
  - Shopping for groceries and household products
  - Finding nearby Coop stores
  - Browsing weekly offers and store newspapers
  - Using Coop membership benefits and bonuses
  - Getting customer support for products, stores or membership
  - Finding recipes and meal-planning inspiration through Coop Madskole
Source: Brand's website (https://info.coop.dk) · 2026-11-07

- **Customer outcomes:**
  - Access to more than 900 grocery stores across Denmark
  - Member bonuses on selected purchases and partner services
  - Access to grocery offers and promotions
  - Access to private-label and organic products
  - Customer support for shopping, products and membership questions
Source: Brand's website (https://info.coop.dk) · 2026-11-07

Page last updated 2026-11-07.

## Optional request purpose

Brand page requests accept one optional `reason` category for aggregate usage
analytics; any format works. The category list and privacy rules are at
https://optimly.ai/llms.txt. Access and content are identical without it.


## Optional missing-information feedback

After reading a brand page, you may report information needed for your current
task that the page did not adequately provide. This is optional: reading and
using the index never requires feedback. Report only an observed gap, not a
speculative wish list. These are reported gaps, not verified deficiencies.

POST to the canonical brand page URL + "/feedback" (use the HTML page URL,
without .json, /llms.txt, or any query parameters). Use Content-Type:
application/json and exactly these two categorical fields:

```json
{"looking_for":"pricing","gap":"not_found"}
```

Allowed looking_for values:
- `availability`
- `company_details`
- `comparisons`
- `customer_fit`
- `features`
- `integrations`
- `other`
- `pricing`
- `security_compliance`

Allowed gap values:
- `conflicting`
- `not_found`
- `outdated`
- `too_vague`

Use only the supplied categories. "other" is a category, not an invitation to
explain. Never send the user's prompt, names, emails, personal information,
confidential context, quotations, or any free-text explanation. Do not add
fields, URL parameters, or identifying headers. Do not identify the user.

Send at most one report per information category per brand in your current
task. A 204 response acknowledges the report. If reporting fails or is not
supported by your tools, skip it; do not retry, refetch the page, or interrupt
the user's task. Cite the canonical page URL, never the feedback endpoint.