{"name":"Coop","domain":"coop.ee","url":"https://optimly.ai/brand/coop_(retail-ecommerce)","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Coop Estonia is an Estonian consumer-owned cooperative retail group operating grocery and general merchandise stores across Estonia.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"description","label":"Description","shape":"text","content":"Coop Eesti Keskühistu supports a nationwide network of 18 consumer cooperatives and operates in retail trade, logistics, procurement, marketing, IT, customer loyalty services and related support functions. The group also has a banking subsidiary, Coop Pank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To maintain regional communities by improving local trading, keeping shops close to people across Estonia, developing the sales environment and contributing to local community development.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The management board comprises Rainer Rohtla, Chairman of the Board, and Veiko Haavapuu, Member of the Board and Finance Director. Named senior managers include Oliver Rist, Purchasing Director; Kerstin Jaani, Head of Human Resources; Hannes Oks, Logistics Director; Liisi Vaik, Marketing Director; Kaspar Hioväin, IT Director; and Alan Uustal, Head of Operations.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://coop.ee","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Community-oriented, practical, promotional and service-focused, with an emphasis on affordability, local presence, ethical business and sustainability.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1917, when the central association was established; the Coop brand and official name Coop Eesti Keskühistu were adopted in 2015.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Suur-Sõjamäe tn 70, Soodevahe village, Rae Parish, Harju County, Estonia, 75322.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Coop is not owned by one businessman or corporation. It is a 100% Estonian cooperative organisation owned by Estonian consumers, with nearly 70,000 client-owners. Coop Eesti Keskühistu operates as a central association for 18 consumer cooperatives and owns a majority stake in Coop Pank.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides accessible everyday retail and related services across Estonia while supporting local communities and maintaining stores close to consumers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Grocery and general merchandise retail\nCentral logistics and distribution\nProcurement and supplier management\nRetail process and sales-environment development\nCustomer loyalty card and rewards management\nRetail marketing and promotional campaigns\nIT development and support services\nHuman resources support services","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Everyday groceries and fresh foods\nBeverages, tobacco and household necessities\nHealth, hygiene, baby and pet products\nNon-food, home, garden, construction and seasonal goods\nCoop private-label products, including Hüva and Säästu\nCoop Eesti mobile app\nCoop customer loyalty programme and digital customer card\nCoop Loto","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Retail pricing varies by product and store. The customer programme provides customer prices, weekly offers and bonus benefits; members can receive up to 2% bonus money based on monthly purchases, or up to 3% when paying with a qualifying Coop Pank debit card. A physical Säästukaart is listed at €1 outside the introductory offer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Retail and consumer goods, primarily grocery and general merchandise, with related logistics, loyalty and banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Estonian consumers and local communities served through Coop's consumer cooperatives and stores. The website lists 330 stores, 6,500 employees and 800,000 permanent customers on its Estonian contact page; an English page lists 320 stores and 600,000 customers.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Consumers seeking everyday groceries, household goods, local products, loyalty savings and convenient shopping services; regional communities and consumer cooperatives requiring centralized retail support.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Buying groceries and everyday household products\nFinding weekly promotions and customer-price offers\nUsing the Coop app as a digital loyalty card and shopping assistant\nUsing self-checkout and in-store shopping services\nCollecting bonus money or Coop Loto entries through the customer programme\nAccessing cash withdrawal and Coop Pank cash deposit services in stores\nBuying Coop private-label products\nAccessing banking services through Coop Pank","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Convenient access to everyday goods across Estonia\nAccess to weekly offers, customer prices and loyalty rewards\nAbility to use a digital customer card and shopping app\nMore local products and Coop private-label products in stores\nAccess to stores and services close to local communities\nConvenient cash and banking-related services\nSupport for the continued operation and development of local shops and communities","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coop.ee","updated_at":"2026-11-08T02:52:56.421052+00:00"}]}],"last_refreshed_at":"2026-11-08T02:52:56.469737+00:00","last_changed_at":"2026-11-08T02:52:56.476530+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=35361a22-070b-4e72-9efc-bef5f36d3d02"}