{
  "slug": "coors-edge",
  "name": "coors-edge",
  "description": "Coors Edge is a non-alcoholic beer, an alternative beverage option from the Coors brand.",
  "url": "https://optimly.ai/brand/coors-edge",
  "websiteUrl": "https://coorsedge.com/",
  "logoUrl": "https://logo.clearbit.com/coorsedge.com",
  "baiScore": 51.7,
  "bai_tier_status": "active",
  "bai_score_status": "active",
  "archetype": null,
  "archetype_status": "active",
  "category": "Non-Alcoholic Beer",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [],
  "competitorsProse": null,
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-09-08T15:45:15.899Z",
  "verifiedVitals": {
    "website": "https://coorsedge.com",
    "category": "Non-alcoholic beer",
    "what_it_does": "Coors Edge is a non-alcoholic beer crafted to deliver the crisp, refreshing character of Coors without the alcohol. It is a beverage for those who want the taste of beer without the buzz, offering a satisfying alternative for various occasions.",
    "primary_audience": "Legal drinking age consumers who are health-conscious, mindful drinkers, or those seeking low-to-no-alcohol beverage options.",
    "core_product": "Coors Edge Non-Alcoholic Beer, a double-brewed lager with less than 0.5% alcohol by volume (ABV).",
    "pricing_model": {
      "kind": "one_time",
      "detail": "Sold as a consumer good, priced competitively with other major-brand non-alcoholic lagers."
    },
    "parent_ownership": "Molson Coors Beverage Company",
    "named_competitors": [
      "Heineken 0.0",
      "Bud Zero",
      "Athletic Brewing Company",
      "Corona Sunbrew",
      "Guinness 0.0"
    ]
  },
  "intentTags": null,
  "businessProfileClaims": [],
  "timestamp": 1789854477086
}