# COS (Collection of Style)
> COS (Collection of Style) is a fashion brand that offers modern, functional, and considered design for men and women. A subsidiary of the H&M Group, it is known for its minimalist aesthetic, architectural silhouettes, and focus on longevity over fast-fashion trends.
- URL: https://optimly.ai/brand/cos-collection-of-style
- Slug: cos-collection-of-style
- BAI Score: 88/100
- Archetype: Challenger
- Category: Apparel & Fashion
- Last Analyzed: May 27, 2026
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## Full Details / RAG Data
### Overview
COS (Collection of Style) is listed in the AI Directory.
COS (Collection of Style) is a fashion brand that offers modern, functional, and considered design for men and women. A subsidiary of the H&M Group, it is known for its minimalist aesthetic, architectural silhouettes, and focus on longevity over fast-fashion trends.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | COS (Collection of Style) |
| Slug         | cos-collection-of-style |
| URL          | https://optimly.ai/brand/cos-collection-of-style |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Apparel & Fashion |
| Last Analyzed | May 27, 2026 |
| Last Updated | 2026-05-28T03:04:40.170Z |
### Verified Facts
- Founded: 2007
- Headquarters: London, United Kingdom
### Links
- Canonical page: https://optimly.ai/brand/cos-collection-of-style
- JSON endpoint: /brand/cos-collection-of-style.json
- LLMs.txt: /brand/cos-collection-of-style/llms.txt