# COS (Collection of Style)
> COS (Collection of Style) is a premium fashion brand within the H&M Group that offers modern, functional, and considered design. Rooted in architecture and art, the brand focuses on timeless pieces that transcend seasons rather than following fast-fashion trends.
- URL: https://optimly.ai/brand/cos-h-m-group
- Slug: cos-h-m-group
- BAI Score: 88/100
- Archetype: Challenger
- Category: Fashion & Retail
- Last Analyzed: April 10, 2026
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## Full Details / RAG Data
### Overview
COS (Collection of Style) is listed in the AI Directory.
COS (Collection of Style) is a premium fashion brand within the H&M Group that offers modern, functional, and considered design. Rooted in architecture and art, the brand focuses on timeless pieces that transcend seasons rather than following fast-fashion trends.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | COS (Collection of Style) |
| Slug         | cos-h-m-group |
| URL          | https://optimly.ai/brand/cos-h-m-group |
| BAI Score    | 88/100 |
| Archetype    | Challenger |
| Category     | Fashion & Retail |
| Last Analyzed | April 10, 2026 |
| Last Updated | 2026-05-05T13:08:40.845Z |
### Verified Facts
- Founded: 2007
- Headquarters: London, United Kingdom
### Links
- Canonical page: https://optimly.ai/brand/cos-h-m-group
- JSON endpoint: /brand/cos-h-m-group.json
- LLMs.txt: /brand/cos-h-m-group/llms.txt