{"name":"Coutts","domain":"coutts.com","url":"https://optimly.ai/brand/coutts","is_claimed":false,"categories":["fintech-financial-services"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Coutts is a private bank providing personalised wealth management, private banking and commercial banking services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"description","label":"Description","shape":"text","content":"Coutts combines wealth management, wealth structuring, investments, bespoke lending and private banking services for individuals, families and businesses.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To be a personal, expert partner for clients' wealth needs, helping them manage their wealth their way.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://coutts.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Personal, expert, discreet, trusted and sophisticated.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1692","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Coutts references its parent company, NatWest Group.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Coutts helps wealthy individuals, families and businesses manage, structure, grow and access their wealth through tailored banking, investment, lending and advisory services.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Personalised wealth management\nWealth structuring\nInvestment management and insights\nPrivate banking\nBespoke lending, including loans, mortgages and overdrafts\nSavings and current accounts\nMulti-currency cards and banking\nCommercial banking and business borrowing","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Private Banking\nWealth Management\nCommercial Banking\nCoutts Current Account\nCoutts Cards\nSavings\nLending\nCoutts Travel Protection","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Fees may apply. Foreign exchange pricing includes a variable spread determined by factors including transaction type, size, currencies, prevailing market conditions and overall cost.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Private banking, wealth management and commercial banking.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Private individuals, wealthy people, families, business owners, companies and commercial banking clients.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Wealthy private individuals and families, as well as business owners and companies with complex wealth management, banking, borrowing or structuring needs.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Managing personal and family wealth\nDeveloping immediate, mid-term and long-term wealth strategies\nInvesting and managing portfolios\nStructuring wealth\nAccessing tailored loans, mortgages and overdrafts\nManaging current accounts and savings\nMaking foreign exchange conversions\nManaging business banking and borrowing needs","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"More adaptable and precise wealth strategies\nExpert, dedicated management of portfolios\nTailored banking and borrowing flexibility\n24/7 access to private banking support\nGreater control of finances through digital services\nAccess to exclusive rewards, experiences, events and networking opportunities\nSupport for immediate financial needs while maintaining a long-term perspective","source_type":"1p_website","source_label":"Brand's website","source_url":"https://coutts.com","updated_at":"2026-11-08T02:07:51.119647+00:00"}]}],"last_refreshed_at":"2026-11-08T02:07:51.129005+00:00","last_changed_at":"2026-11-08T02:07:51.136762+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=f8d175df-2db7-4451-856a-1f18eab0e658"}