# Covergirl
> Covergirl is an American cosmetics brand established in 1961, recognized for its mass-market accessibility and its historical roster of 'CoverGirl' ambassadors. It is a major subsidiary of Coty Inc. and is notable for being one of the largest global makeup brands to achieve cruelty-free certification.
- URL: https://optimly.ai/brand/covergirl
- Slug: covergirl
- BAI Score: 94/100
- Archetype: Challenger
- Category: Personal Care
- Last Analyzed: April 14, 2026