{"name":"Covert Instruments","domain":"covertinstruments.com","url":"https://optimly.ai/brand/covert-instruments","is_claimed":false,"categories":["retail-ecommerce"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Covert Instruments designs and sells professional-grade lock picks, bypass tools, and training gear.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"description","label":"Description","shape":"text","content":"Covert Instruments builds high-quality lock picks, lock pick sets, bypass tools, training locks, and related entry tools for beginners, hobbyists, locksmiths, security professionals, and everyday-carry users. Its products are designed in-house, prototyped, and field-tested by the team.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To put professional-grade entry tools in the hands of locksmiths, hobbyists, and security professionals, built to a higher standard and tested by people who use them every day.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The Lock Picking Lawyer — Co-Owner & Designer; Robert Pingor — Co-Owner & Designer; Trevor McNally — Designer; Tony Virelli — CIO & Designer.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://covertinstruments.com","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Direct, practical, technical, confident, and expertise-led, with an emphasis on real-world performance and straightforward guidance.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"2020","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides dependable tools and training equipment for learning, practicing, and performing lock picking, bypass, covert entry, and related security work, addressing shortcomings in existing tools and helping customers choose equipment suited to their experience and use case.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Designing and selling lock picks and lock pick sets\nDesigning and selling bypass and covert-entry tools\nDeveloping training locks and practice gear\nIn-house prototyping and field testing\nProviding product guidance, educational content, and instructional videos","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Lock picks\nLock pick sets, including Genesis\nBypass tools\nCovert Companion EDC platform\nLishi tools\nBump keys and tools\nTraining locks and practice gear\nTubular lock picks and tubular lock-picking bundles","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Products shown on the site range from $6.00 for a patch to $150.00 for the Covert Companion Pro. Examples include the Genesis Lock Pick Set at $25.00, the Tubular Lock Picking Bundle at $58.00, the Covert Tubular Lock Pick at a sale price of $50.00, and Reach Around at $50.00. Domestic shipping is free on orders of $175 or more, with product-specific shipping restrictions applying to some items.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Locksmithing, physical security, locksport, covert entry, and security training.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Beginners, hobbyists, locksmiths, security professionals, serious everyday-carry users, instructors, and government or law-enforcement-related training audiences.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"People and organizations seeking professional-grade, field-tested lock-picking, bypass, covert-entry, or training tools, including locksmiths, security professionals, experienced hobbyists, and beginners building practical skills.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Learning the fundamentals of lock picking\nPracticing lock picking with training locks\nEveryday carry of compact entry tools\nLocksmithing and security work\nBypass and covert-entry training\nWorking with tubular locks\nOpening or testing locks in authorized professional or educational contexts\nSelecting tools based on experience level and intended use","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"Build practical lock-picking and bypass skills\nProgress from beginner tools to intermediate and advanced equipment\nCarry compact and dependable entry tools\nPractice specific techniques with purpose-built training gear\nUse field-tested tools designed to improve on existing market options\nChoose products aligned with skill level and intended use","source_type":"1p_website","source_label":"Brand's website","source_url":"https://covertinstruments.com","updated_at":"2026-11-07T19:29:29.779500+00:00"}]}],"last_refreshed_at":"2026-11-07T19:29:29.787494+00:00","last_changed_at":"2026-11-07T19:29:29.800081+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=b227826b-29b2-4d16-8926-326fe3810681"}