{
  "slug": "crazy-egg",
  "name": "Crazy Egg",
  "description": "Crazy Egg is a conversion rate optimization (CRO) and user experience (UX) analytics platform. It provides visual representations of user behavior through heatmaps, scroll maps, and click-tracking, alongside tools for A/B testing and user surveys to improve website performance.",
  "url": "https://optimly.ai/brand/crazy-egg",
  "logoUrl": "",
  "baiScore": 82,
  "archetype": "Challenger",
  "category": "Marketing Software",
  "categorySlug": null,
  "keyFacts": [],
  "aiReadiness": [],
  "competitors": [
    {
      "slug": "hotjar",
      "name": "Hotjar"
    },
    {
      "slug": "lucky-orange",
      "name": "Lucky Orange"
    },
    {
      "slug": "vwo-visual-website-optimizer",
      "name": "VWO (Visual Website Optimizer)"
    }
  ],
  "inboundCompetitors": [],
  "aiAlternatives": [],
  "parentBrand": null,
  "subBrands": [],
  "updatedAt": "2026-04-11T16:54:10.741+00:00",
  "verifiedVitals": {
    "website": "https://www.crazyegg.com",
    "founded": "2005",
    "headquarters": "La Mirada, California, USA",
    "pricing_model": "Subscription (Tiered levels based on trackable visits)",
    "core_products": "Heatmaps, Scroll Maps, Confetti Maps, A/B Testing, Session Recordings, Surveys, Error Tracking",
    "key_differentiator": "Pioneered the 'Confetti' map which allows users to segment click data by referral source, device, and other variables visually.",
    "target_markets": "E-commerce, Digital Marketers, SMBs, Agencies",
    "employee_count": "11-50",
    "funding_stage": "Private",
    "subcategory": "User Experience (UX) Analytics"
  },
  "timestamp": 1775975598469
}