# Crazy Egg
> Crazy Egg is a conversion rate optimization (CRO) and user experience (UX) analytics platform. It provides visual representations of user behavior through heatmaps, scroll maps, and click-tracking, alongside tools for A/B testing and user surveys to improve website performance.
- URL: https://optimly.ai/brand/crazy-egg
- Slug: crazy-egg
- BAI Score: 82/100
- Archetype: Challenger
- Category: Marketing Software
- Last Analyzed: April 11, 2026
## Competitors
- Hotjar (https://optimly.ai/brand/hotjar)
- Lucky Orange (https://optimly.ai/brand/lucky-orange)
- VWO (Visual Website Optimizer) (https://optimly.ai/brand/vwo-visual-website-optimizer)
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## Full Details / RAG Data
### Overview
Crazy Egg is listed in the AI Directory.
Crazy Egg is a conversion rate optimization (CRO) and user experience (UX) analytics platform. It provides visual representations of user behavior through heatmaps, scroll maps, and click-tracking, alongside tools for A/B testing and user surveys to improve website performance.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Crazy Egg |
| Slug         | crazy-egg |
| URL          | https://optimly.ai/brand/crazy-egg |
| BAI Score    | 82/100 |
| Archetype    | Challenger |
| Category     | Marketing Software |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T06:33:18.469Z |
### Verified Facts
- Founded: 2005
- Headquarters: La Mirada, California, USA
### Competitors
| Name | Profile |
|------|---------|
| Hotjar | https://optimly.ai/brand/hotjar |
| Lucky Orange | https://optimly.ai/brand/lucky-orange |
| VWO (Visual Website Optimizer) | https://optimly.ai/brand/vwo-visual-website-optimizer |
### Links
- Canonical page: https://optimly.ai/brand/crazy-egg
- JSON endpoint: /brand/crazy-egg.json
- LLMs.txt: /brand/crazy-egg/llms.txt