# Crazy Egg
> Crazy Egg is a conversion rate optimization (CRO) and user experience (UX) analytics platform. It provides visual representations of user behavior through heatmaps, scroll maps, and click-tracking, alongside tools for A/B testing and user surveys to improve website performance.
- URL: https://optimly.ai/brand/crazy-egg
- Slug: crazy-egg
- BAI Score: 82/100
- Archetype: Challenger
- Category: Marketing Software
- Last Analyzed: April 11, 2026
## Competitors
- Hotjar (https://optimly.ai/brand/hotjar)
- Lucky Orange (https://optimly.ai/brand/lucky-orange)
- VWO (Visual Website Optimizer) (https://optimly.ai/brand/vwo-visual-website-optimizer)