{"name":"Crealy Theme Park","domain":"crealy.co.uk","url":"https://optimly.ai/brand/crealy-theme-park","is_claimed":false,"categories":["travel-hospitality"],"headers":[{"header":"Overview","sections":[{"key":"short_description","label":"Tagline","shape":"text","content":"Crealy Theme Park & Resort is a multi-award-winning family theme park and resort in Devon, near Exeter, offering over 60 rides and attractions, live shows, animal experiences and family accommodation.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"description","label":"Description","shape":"text","content":"Crealy Theme Park & Resort is a family attraction based at Clyst St Mary near Exeter in Devon. Set across more than 100 acres, it offers over 60 rides and attractions, live entertainment, indoor and outdoor play, animal attractions, Sooty Land and overnight accommodation including lodges, glamping, caravans and camping pitches.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"}]},{"header":"Identity","sections":[{"key":"mission","label":"Mission","shape":"text","content":"To recreate a country childhood and provide a family day out for visitors of all ages, from young children to parents and grandparents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"leadership","label":"Founders & leadership","shape":"text","content":"The site was initially the vision of Angela Wright. Crealy is currently owned by the Down family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"website","label":"Website","shape":"text","content":"https://crealy.co.uk","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"voice_tone","label":"Voice & tone","shape":"text","content":"Family-friendly, upbeat, playful and experience-led.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"founded","label":"Founded","shape":"text","content":"1989","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"headquarters","label":"Headquarters","shape":"text","content":"Clyst St Mary, near Exeter, Devon, EX5 1DR, United Kingdom.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"parent_ownership","label":"Parent ownership","shape":"text","content":"Owned by the Down family.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"}]},{"header":"Offerings","sections":[{"key":"problem_solved","label":"Problem solved","shape":"text","content":"Provides families with an accessible destination for day trips, entertainment, rides, animal experiences and family holidays in the South West.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"core_capabilities","label":"Core capabilities","shape":"text","content":"Theme park rides and attractions\nLive shows and seasonal events\nAnimal attractions and encounters\nIndoor and outdoor family play\nFamily holiday accommodation\nAnnual passes and visitor offers\nTheme park visit-planning app","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"products","label":"Products / SKUs","shape":"text","content":"Theme park day visits and tickets\nOver 60 rides and attractions\nSooty Land\nSeasonal events including Winter Twilight Fest and Christmas at Crealy\nCrealy Meadows accommodation\nHot tub lodges\nThemed glamping tents\nStatic caravans","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"pricing","label":"Pricing","shape":"text","content":"Day ticket prices vary throughout the year. Online booking at least 24 hours before a visit guarantees the cheapest price, and online booking offers a stated saving of £5 per person. Children under 92cm enter free. Annual passes are available from £99 or £6.90 per month. Interest-free payment options are available for tickets and annual passes.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"}]},{"header":"Audience","sections":[{"key":"target_industry","label":"Target industry","shape":"text","content":"Theme parks, family attractions, leisure, tourism and hospitality.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"customer_base","label":"Customer base","shape":"text","content":"Families and visitors from Devon and the wider South West, including Cornwall, Dorset and Somerset; the park caters for young children, parents and grandparents.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"icp","label":"Ideal customer profile","shape":"text","content":"Families with children seeking a full-day attraction or family holiday combining rides, play areas, live entertainment, animals and accommodation in Devon.","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"use_cases","label":"Use cases","shape":"text","content":"Family day trips\nFamily holidays and short breaks in Devon\nToddler-friendly outings\nRides and thrill experiences\nAnimal encounters\nSeasonal celebrations and events\nAnnual pass visits\nFamily entertainment and live shows","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"},{"key":"customer_outcomes","label":"Customer outcomes","shape":"text","content":"A full family day out with activities for different ages\nAccess to rides, attractions, play areas, animals and live shows in one destination\nFamily accommodation options with theme park access included\nYear-round seasonal entertainment and events\nConvenient visit planning through the Theme Park App","source_type":"1p_website","source_label":"Brand's website","source_url":"https://crealy.co.uk","updated_at":"2026-11-07T20:17:32.906303+00:00"}]}],"last_refreshed_at":"2026-11-07T20:17:32.914677+00:00","last_changed_at":"2026-11-07T20:17:32.921884+00:00","claim_url":"https://app.optimly.ai/sign-up?claim=96b1f544-fec4-4416-bbcc-9f0741336d6a"}