# Self Financial (Self)
> Self Financial (formerly Self Lender) is a financial technology company that provides tools for individuals to build credit and save money. Its primary offering is a Credit Builder Account, a small loan held in a certificate of deposit (CD) that is reported to major credit bureaus as the user makes monthly payments.
- URL: https://optimly.ai/brand/credit-builder-loans-eg-self
- Slug: credit-builder-loans-eg-self
- BAI Score: 72/100
- Archetype: Challenger
- Category: Financial Services
- Last Analyzed: April 11, 2026
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## Full Details / RAG Data
### Overview
Self Financial (Self) is listed in the AI Directory.
Self Financial (formerly Self Lender) is a financial technology company that provides tools for individuals to build credit and save money. Its primary offering is a Credit Builder Account, a small loan held in a certificate of deposit (CD) that is reported to major credit bureaus as the user makes monthly payments.
### Metadata
| Field        | Value |
|--------------|-------|
| Name         | Self Financial (Self) |
| Slug         | credit-builder-loans-eg-self |
| URL          | https://optimly.ai/brand/credit-builder-loans-eg-self |
| BAI Score    | 72/100 |
| Archetype    | Challenger |
| Category     | Financial Services |
| Last Analyzed | April 11, 2026 |
| Last Updated | 2026-04-12T05:14:46.648Z |
### Verified Facts
- Founded: 2014
- Headquarters: Austin, Texas, USA
### Links
- Canonical page: https://optimly.ai/brand/credit-builder-loans-eg-self
- JSON endpoint: /brand/credit-builder-loans-eg-self.json
- LLMs.txt: /brand/credit-builder-loans-eg-self/llms.txt